The University of Aberdeen brand is our window to the world, but it also reflects who we are - a close-knit community united by an important mission
The Communications Team is responsible for raising the profile of the University and protecting its reputation. We look after all aspects of corporate communication and this includes getting your stories out to local, national and global audiences such as the media, policymakers, industry, prospective students, funding bodies, alumni and donors, interest groups and the public.
|News to tell|
Do you have new research findings, a funding award, a project about to start, a need for volunteers, an achievement or other human interest story about yourself, a colleague or a student? We can help get your story to your targeted audience with all the benefits that can bring for your work.
|Success to celebrate|
Have you, your colleague, or one of your students won an award or accolade that we can celebrate? Let us know - we want to publicise the academic and personal achievements of our community.
If you think you have a story to tell. Fill in the form below and send it to firstname.lastname@example.org.
|Are you willing to be contacted by the Communications Team - at short notice and sometimes out-of-hours - to provide expert comment on a breaking news story or topical issue? If we do not already have your details, please contact Communications.|
|Requests and queries from politicians and their offices|
|If you are contacted directly with a request please let Communications know. We will be able to assist and add value. For visits to campus by senior politicians, dignitaries or other high profile figures please see VIP visits.|
|Alerts and advice|
|If an aspect of your work may become an issue in the media - or has the potential to be misrepresented or misunderstood - please let us know. We will be happy to support and advise.|
|We provide guidance and support with media engagement. We can also help with media training including offering practice interviews and advice on engaging with the media on controversial issues.|
|We monitor media coverage and produce a daily news round-up as well as a summary report for the University Court.|
We have an ISDN phone line in room 116 in the University Office which is available for live and pre-recorded radio interviews during office hours.
|Content submission for Student eNewsletter, social media channels etc|
The Student Experience Department are responsible for commnications to current students, through various channels such as eNewsletter and social media. If you need further advice please contact email@example.com.
The Engagement & Enquiry team are responsible for commnications to prospective students. Through the form below you can submit content to each of these student groups. If you need further advice please contact firstname.lastname@example.org.
Content Submission for Current Student Channels
|Guidance and templates|
The purpose of the Student eNewsletter is to provide a bi-weekly round-up of relevant events and news for students. This can range from exciting research from the University, individual student successes, upcoming events, opportunities for students, and key information e.g. system updates. The University's student eNewsletter and AUSA's eNewsletter alternate weeks.
|Student Content Creators|
The Student Experience team runs the Student Content Creator programme, a group of current students who regularly participate in blogs, vlogs and podcasts. Some of these students are available to participate in University-wide marketing activities (e.g., photography, scripted videos etc).
If you require a student content creator to be involved in marketing activities, please fill out this form. Requests will be made within 5 working days of your submission.
Please note that students who take part in marketing activities across the University are incentivised.
Examples of suitable incentives include:
The value of the incentive is dependent on the duration of the activity. It is recommended that a £10 voucher is given per hour. Vouchers need to be supplied by the department requesting the activity.
Please also note that students who take part in marketing activities must give written permission for the use of the footage, photos etc. Should you require a permission form, or have any questions, please contact email@example.com.
Do you have good news to share in next Thursday’s StaffNet News? Tell us about it: Contributions should be submitted by 12 noon on Wednesdays. Please note that StaffNet News is for promoting University news and events only. Please read our guidelines for contributions before submitting.
|Getting to know articles|
Our “Getting to know…” articles help you learn more about the work of colleagues across the institution and give you a platform to share more about your role at the University. Click here for recent articles and details of how you can be involved.
Our brand portal provides you with all the resources you need to deliver our message clearly and credibly to any audience.
The Public Affairs, Stakeholder Engagement and Events team (PASE) was formally established as part of the Directorate of External Relations in January 2020. The primary focus of the team is to build reputation, profile and brand, through engagement with key partners and stakeholders, in a variety of different formats.
The team aims to guide, initiate, map and support partnership working with key stakeholders, communities, businesses from a wide range of sectors as well as partners across the North East, Scotland and beyond. They also aim to positively build on the reputation and brand of the University through a series of high-profile and engaging events, with a focus on supporting the five interdisciplinary challenges, set out in the University of Aberdeen 2040 Strategy.
We are delighted to regularly welcome to the University government ministers, other senior politicians, international diplomats and leaders, VIPs and well-known individuals in many fields of arts, culture and science.
Our research and teaching activity is of particular interest to those involved in developing and influencing policy and practice in all areas of society, health and industry. For the University it is critical that we contribute knowledge and rigorous research to enable informed decisions to be made on topics that affect our communities today and in the future.
If you are contacted directly with a request for a visit, or if you are considering inviting a high-profile figure to an event or meeting, please contact the Communications office. They will advise on protocol and may be able to add value to the visit through other areas of interest or campus tours, and will be the contact for any media activity.
Please note that all invitations to members of the Royal Family, the First Minister of Scotland, or Scottish or UK Ministers must be issued through the Principal’s Office.
These guides have been produced to promote a consistent style for University of Aberdeen letters, reports and publications, and for the University’s website.
They are based on commonly accepted standards such as those adopted by The Times and the BBC.
If you have any suggestions to add, or any comments or queries, please contact Communications.