Student Recruitment Committee

Date of Establishment

Change of name from Student Recruitment and Admissions Committee (2014 to 2019 - SRAC) to Student Recruitment Committee (SRC) with effect from March 2019.

Convener & Administrative Support Area

Chair: Jason Norris, Vice-Principal (Global Engagement & Partnerships)

Clerk: Paul Fisher, Digital Marketing Coordinator

Purpose

The Committee holds primary responsibility for the development and oversight of the University’s strategy and policy for global engagement, marketing and recruitment across all areas of the  institution. It plays a key role in monitoring the implementation of these strategies in alignment with the University’s broader recruitment and admissions objectives. The Committee also provides oversight of Transnational Education (TNE) developments, admissions projections and reporting, and overall student tuition fee income, including online tuition fee revenue. In fulfilling its remit, the Committee works closely with the University Education and Partnership Committees to ensure that the University’s academic offerings remain competitive and attractive to prospective students in a dynamic and evolving market.

Remit: (To be reviewed annually at first meeting of committee cycle)

Responsible for:

• The Committee is responsible for the strategic oversight and operational monitoring of all aspects of undergraduate and postgraduate student recruitment and admissions across the University. This includes on-campus, online, transnational education (TNE) partnerships, and English Language provision. Its key responsibilities include:
• Leading the development and implementation of long-term strategy, policy, planning, and processes for student recruitment and admissions.
• Supporting the achievement of student intake targets across all modes and levels of study.
• Ensuring compliance with the Scottish Funding Council (SFC) grant conditions, including Outcome Agreement commitments and the management of student numbers to avoid over-recruitment against the University's SFC cap for Scottish full-time undergraduates.
• Overseeing the development and delivery of the University’s widening access strategy.
• Recommending tuition fee levels, scholarships, recruitment packages, and incentives (e.g., accommodation and fee waivers) for all levels and modes of study.
• Approve proposed changes to entry requirements prior to their submission to the Quality Enhancement Committee. Delegate authority to the Chair to enact Chair’s Action for minor, time-sensitive amendments.
• Jointly overseeing tuition fee income, including projections and reporting, for both on-campus and online/TNE provision.
• Overseeing and monitoring progress on marketing strategies, including market research and analysis to inform School-level and University wide planning.
• Reporting and making recommendations to the Senior Management Team, University Management Group, and other relevant bodies on student recruitment, marketing, global engagement  and admissions matters.
• Reviewing global engagement, marketing and student recruitment -related risks and associated mitigation plans and recommending or implementing new actions as needed.
• Establishing and disbanding sub-committees or working groups to support the Committee’s work.
• Liaising closely with academic areas and Schools to ensure alignment and coordination of recruitment efforts.
• Oversight and monitoring of international advice and compliance matters related to international students. 

A nominee may represent a Member if they are unable to attend.

Committee Members:

In attendance as required:

Quorum: 50% of formal membership (including Ex Officiis).

Account to be taken of Equality and Diversity in membership

Formal reporting line:

• Policy and Resources Committee

Sub-committees:

• Fees & Scholarships Committee
• Online Education & Development Committee
• Programme Management Committee
• Product Development Groups
• Task & Finish Groups

Interface with other committees:

• University Education Committee

• Meetings to take place approximately every six weeks, increasing in frequency at key points in the recruitment cycle.
• Meetings between 9.30-16.30 in accordance with University Policy.

• All Heads of School
• All School Administrative Managers
• Senior Vice-Principal
• University Secretary

December 2019, approved by Senior Management Team (SMT)

Date TBC approved by Policy & Resources Committee