As a proud affiliate sponsor of the Tall Ships Races 2025, the University of Aberdeen is honoured to support one of the most high-profile, international maritime events to visit our city. This sponsorship aligns with our commitment to community engagement, global citizenship and cultural exchange - values that are deeply rooted in our 500-year history. Hosting the Tall Ships in Aberdeen presents an opportunity to showcase our city on the world stage.
The Marketing team is developing a range of brand awareness campaigns to capitalise on the momentum and visibility the event brings. They are using key messaging to encourage visitors down to campus wherever possible and other marketing activity includes geo-targeted social media, collaborations with Visit Aberdeenshire and Port of Aberdeen, onsite wayfinding signage and digital promotions via a dedicated webpage. Ambassador recruitment is also underway for a social media takeover, helping amplify our voice during the event. Giveaway merchandise is being organised and content creation is ongoing to keep up with this exciting opportunity.