Student Recruitment Committee

In this section
Student Recruitment Committee
Remit

Date of Establishment

Change of name from Student Recruitment and Admissions Committee (2014 to 2019 - SRAC) to Student Recruitment Committee (SRC) with effect from March 2019.

Convener & Administrative Support Area

Chair: Siladitya Bhattacharya, Vice-Principal (Global Engagement)

Clerk: Caitlin Gunn, Digital Marketing Officer

Purpose

Committee with primary responsibility for the development and monitoring of implementation of the University's strategy and policy for student recruitment across the University, in support of the University's student recruitment and admissions objectives. It works closely with the University Education Committee in ensuring the University's offerings are attractive to the market.

Remit: (To be reviewed annually at first meeting of committee cycle)

Responsible for:

  • Oversight of the development and implementation of long-term strategy, policy, planning, and process relating to all undergraduate and postgraduate student recruitment and admissions (including online, transnational education partnerships and English Language provision)
  • Supporting the achievement of student intake targets
  • Managing how we meet the terms of SFC grant including Outcome Agreement commitments relating to student numbers/admission and avoidance of over-recruitment against the University's SFC-limit for Scottish full-time undergraduates
  • Development and implementation of the University's widening access strategy
  • Recommending tuition fee levels, scholarships, recruitment packages and incentives (including accommodation and fee waivers) for all levels of study
  • Development and implementation of marketing strategy, including market research and analysis to inform and feed into School Plans
  • Reporting and making recommendations to Senior Management Team, University Management Group, Policy & Resources Committee, and other bodies as appropriate regarding student recruitment and admissions issues
  • Review of student recruitment-related risks and action plans in place to mitigate these, recommending and implementing new actions
  • To establish and disestablish sub-committees or working groups to support the work of the Committee
  • Liaise with academic areas and Schools
  • Oversight and monitoring of international advice and compliance matters related to international students.
Composition and membership

A nominee may represent a Member if they are unable to attend.

Committee Members:

Vice-Principal (Global Student Recruitment) - Chair
Siladitya Bhattacharya
Head of School representatives Michelle MacLeod
  Dave Muirhead
  Justin Borg-Barthet
  David McGloin
  John Skatun
School Administration Manager Lisa Clydesdale
Dean for Postgraduate Research Stuart Piertney
Chief Operating Officer Fraser Bell
Directorate of Global Engagement, Marketing and Recruitment   Ashar Ehsan
Director of Strategic Planning, Project & Corporate Governance Hulda Sveinsdottir
President of the Students Association Christina Schmid

In attendance as required:

Deputy Director of Global Engagement, Marketing & Recruitment Megan McFarlane
Head of Marketing & Campaigns (Market & Portfolio) Brian Hussey
Associate Director, Global Partnerships & International Recruitment
Joe Whimster
Head of Admissions & Future Students Engagement David Stoll
Dean, Portfolio Development and Programme Engagement John Mynott
Dean for International Student Recruitment Srinivas Sriramula
Immigration and Compliance Team Sharon Cassidy
Development Officer (Online Education) Jenna Stuart
Head of Facilities and Residential Services Petra Barber
Head of Finance for Schools and Transnational Education Scott Sinclair

Quorum: 50% of formal membership (including Ex Officiis).

Account to be taken of Equality and Diversity in membership

Reporting Line

Formal reporting line:

  • Policy and Resources Committee

Sub-committees:

  • Fees & Scholarships Committee
  • Online Education & Development Committee
  • Programme Management Committee
  • Product Development Groups
  • Task & Finish Groups

Interface with other committees:

  • University Education Committee
Frequency and Timing of Meetings
  • Meetings to take place approximately every 6-8 weeks.
  • Meetings between 9.30-16.30 in accordance with University Policy.
Distribution of papers for information
  • All Heads of School
  • All School Administrative Managers
  • Senior Vice-Principal
  • University Secretary
Date establishment of committee approved

December 2019, approved by Senior Management Team (SMT)

Date TBC approved by Policy & Resources Committee