University Brand Update

University Brand Update

As we continue to embed the Aberdeen 2040 Strategy into the fabric of the University, the brand team have been working to make it as easy as possible for staff to utilise the University’s brand assets and key messages. To do this we have made some updates to the brand portal and will continue to do so over the coming weeks. We encourage everyone to take a look at what is available on the portal.

As we are now part way through our 526th year we are moving on from the 525 branding that has been in use for the last 18 months. As part of this a new presentation template is available on the brand portal. As a reminder we ask that the Aberdeen 2040 template is used internally and the University template is used externally.

Keep an eye out in next weeks staff e-zine for a new presentation which provides top level facts, figures and key messages. It provides a pick and mix selection of high level messaging that should be instrumental in crafting content that is on brand, on message and resonates with your target audience.

The University’s brand portal should be your first port of call for any marketing or communications material. Within the portal you will find the University logos, brand guidelines, powerpoint templates, downloadable brand images, rankings videos and more.

The Brand Communications team are on hand to answer any questions you may have about the University brand.

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