Dr Huda Khan

Biography

Huda Khan is Senior Lecturer in Marketing (on teaching & research position) and Director of MSC Marketing Management Program at the University of Aberdeen (top 25 universities in the U.K, top 3 in Scotland, 158 in world’s ranking, and one of the ancient universities with 525 years of history). She is also Associate Director of Africa-Asia centre for sustainability research.

Prior to joining University of Aberdeen, Huda has worked as a Lecturer with University of South Australia (UniSA). With UniSA, she was highly involved in the development of undergraduate Marketing program. She has also worked on a wide range of industry-led projects with Ehrenberg-Bass Institute of Marketing Science in Australia; a world class research centre. As a Marketing Scientist, she has worked on projects involving well-known international brands such as Unilever and SC Johnsons. These projects (worth > $100,000) involved research in a number of markets across the United Kingdom, the United States, Norway, Argentina, Brazil, China, Germany and France. Working on a wide range of projects with an equally wide range of clients, countries, and research techniques has enabled her to have a rich background in market research and consultancy.

Huda's work has appeared in high-quality academic research outlets, such as European Journal of Marketing (3*), British Journal of Management (4), Journal of Business Research (3*), International Business Review (3*), International Marketing Review (3*) and Annals of Tourism Research (4), among others. 

In the United Kingdom, Huda serves as an Affiliate Professional of the Chartered Institute of Marketing, a largest professional accreditation body of Marketing programs. In Australia, Huda has served as an active Advisory Member of the Australian Marketing Institute; largest professional body of Marketing Managers in Australia and professional accreditation body for Marketing programs. She is a recognised Certified Practising Marketer by AMI in Australia.

Research Overview

Huda's current research interest falls in the area of understanding rivarly between emerging and advanced economies' brands when they enter into each others' market. Huda's past research focuses on strategic marketing capabilities of emerging markets businesses exporting to advanced markets. 

Huda actively serves as a reviewer for leading journals including Management International Review, Journal of Business Research, European Marketing Journal, International Business Review, Journal of International Management and British Journal of Management.

Huda is Editorial Review Board of Journal of Knowledge Management, Journal of Asia Business Studies and Review of International Business & Strategy.

Special Issues:

Leading Guest Editor for Special Issue in International Studies of Management and Organization (ISMO, ABS 2/ABDC B): The Role of Meta-organizations in Environmental Sustainability in Emerging Markets. 

Managing Guest Editor for Special Issue in European Management Journal (EMJ, ABS 2/ABDC B): Periphery–core relations and the knowledge domain of international management: New contingencies, characterizations and theories.

Guest Editor for Special Issue in Industrial Marketing Management (IMM, ABS 3*/ABDC A*): Business Failures in Industrial B2B networks in a post pandemic era. 

Call for a fully-funded PhD Studentship:

Together with Prof. Zaheer Khan, Huda is calling for a funded PhD studentship in International Business domain.

Knowledge Exchange

Doctoral Colloquium Panelist at the 48th AIB UK&I chapter conference, University of Greenwich, 14th April 2021 (Conference 14th-16th April 2021). 

Funding and Grants

Society for Advancement of Management Studies (SAMS) (£ 8150)

As a lead applicant, together with Prof. Zaheer Khan (University of Aberdeen) and Nadia Zahoor (Strathclyde University), Huda has obtained funding to organise networking event for early career researchers on supply-chain resilience.

Royal Society of Edinburgh (RSE), Research Awards, Spring 2021 (£ 4670)

Dr. Huda Khan & Prof. Zaheer Khan have successfully won a research grant in collaboration with Dr. Nadia Zahoor (Strathclyde University) to conduct research on the ‘Role of Business Incubators and Accelerators in Scaling Up of Women Start-Ups: The Case Study of Pakistan’.