Dr Huda Khan

Dr Huda Khan
PhD, Marketing

Senior Lecturer

I am currently accepting PhDs in Management.

Overview
Dr Huda Khan
Dr Huda Khan

Contact Details


Biography

Huda Khan is Senior Lecturer in Marketing (on teaching & research position) and Director of MSC Marketing Management Program at the University of Aberdeen (top 25 universities in the U.K, top 3 in Scotland, 158 in world’s ranking, and one of the ancient universities with 525 years of history). She is also Associate Director of Africa-Asia centre for sustainability research.

Prior to joining University of Aberdeen, Huda has worked as a Lecturer with University of South Australia (UniSA). With UniSA, she was highly involved in the development of undergraduate Marketing program. She has also worked on a wide range of industry-led projects with Ehrenberg-Bass Institute of Marketing Science in Australia; a world class research centre. As a Marketing Scientist, she has worked on projects involving well-known international brands such as Unilever and SC Johnsons. These projects (worth > $100,000) involved research in a number of markets across the United Kingdom, the United States, Norway, Argentina, Brazil, China, Germany and France. Working on a wide range of projects with an equally wide range of clients, countries, and research techniques has enabled her to have a rich background in market research and consultancy.

Huda's work has appeared in high-quality academic research outlets, such as International Business Review, International Marketing Review and Annals of Tourism Research

In the United Kingdom, Huda serves as an Affiliate Professional of the Chartered Institute of Marketing (CIM), a largest professional accreditation body of Marketing programs. In Australia, Huda has served as an active Advisory Member of the Australian Marketing Institute (AMI); largest professional body of Marketing Managers in Australia and professional accreditation body for Marketing programs. She is a recognised Certified Practising Marketer (CPM) by AMI in Australia.

Huda is a part of academic integrity committee with the University of Aberdeen.


Qualifications

Graduate Certificate, Digital Learning University of South Australia 2020
PhD, Marketing University of South Australia 2016

Latest Publications

  • International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

    Zahoor, N., Khan, Z., Arslan, A., Khan, H., Tarba, S.

  • The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive intensity

    Khan, H., Khan, Z.

  • Mere association of product image and travel destination

    Lee, R., Khan, H., Bellman, S.

  • Is marketing agility important for emerging market firms in advanced markets?

    Khan, H.

  • New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms

    Khan, H., Freeman, S., Lee, R.

View all Publications

Memberships and Affiliations

Internal

Huda is Associate Director for Africa-Asia Centre for Sustainability Research at the University of Aberdeen.

External

In United Kingdom, Huda is Affliate Professional at the Chartered Institute of Marketing (CIM).

Huda is recognised as a Certified Practising Marketer (CPM) by Australian Marketing Institute (AMI) in Australia. AMI is the largest professional body of Marketing Managers in Australia (with over 30,000 managers in its network).

 

Research

Research Areas

Please get in touch if you would like to discuss your research ideas further.

Email Me

Specialisms

  • International Marketing
  • Marketing

Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is HESA open data, published under the Creative Commons Attribution 4.0 International


Research Overview

Huda's current research interest falls in the area of understanding rivarly between emerging and advanced economies' brands when they enter into each others' market. Huda's past research focuses on strategic marketing capabilities of emerging markets businesses exporting to advanced markets. 

Huda actively serves as a reviewer for leading journals including Management International Review, Journal of Business Research, European Marketing Journal, International Business Review, Journal of International Management and British Journal of Management.

Huda is Editorial Advisory Board of Journal of Asia Business Studies: Journal of Asia Business Studies | Emerald Publishing (emeraldgrouppublishing.com)

Special Issues:

Leading Guest Editor for Special Issue in International Studies of Management and Organization (ISMO, ABS 2/ABDC B): The Role of Meta-organizations in Environmental Sustainability in Emerging Markets. 

Guest Editor for Special Issue in European Management Journal (EMJ, ABS 2/ABDC B): Call is Forthcoming on journal's website. 

Guest Editor for Special Issue in Industrial Marketing Management (IMM, ABS 3*/ABDC A*): Business Failures in Industrial B2B networks in a post pandemic era. 

Call for a fully-funded PhD Studentship:

Together with Prof. Zaheer Khan, Huda is calling for a funded PhD studentship in International Business domain.

 

 


Knowledge Exchange and Public Engagement

Doctoral Colloquium Panelist at the 48th AIB UK&I chapter conference, University of Greenwich, 14th April 2021 (Conference 14th-16th April 2021). 

 


Supervision

My current supervision areas are: Management.


Huda would be interested in supervising potential PhD students in the following areas:

  • Managing competition between local and foreign players (brands) in advanced and emerging markets.
  • Marketing capabilities of emerging market multinational firms.
  • Consumers' psychological decision-making towards digitalisation/disruptive technology.

Research Funding and Grants

As a lead applicant, together with Prof. Zaheer Khan (University of Aberdeen) and Nadia Zahoor (Strathclyde University), Huda has obtained funding (£8150) from Society for Advancement of Management Studies (SAMS). 

Teaching

Courses

Publications

Publications 

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  • International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

    Zahoor, N., Khan, Z., Arslan, A., Khan, H., Tarba, S.

    International Marketing Review

    Contributions to Journals: Articles

  • The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive intensity

    Khan, H., Khan, Z.

    International Business Review, 101860

    Contributions to Journals: Articles

  • New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms

    Khan, H., Freeman, S., Lee, R.

    Journal of Business and Industrial Marketing, vol. 35, no. 3, pp. 390-399

    Contributions to Journals: Articles

  • Measuring students’ justificatory reasoning approaches

    Lee, R., Looi, K. H., Khan, H., Soong, H., Neale, L.

    Issues in Educational Research, vol. 29, no. 3, pp. 807-822

    Contributions to Journals: Articles

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