Digital Marketing module helps Post Grads go 'Pro.'

During the summer, over 200 students on the Aberdeen and Qatar campuses learned about digital marketing strategies and tactics, using a selection of tools and techniques that are used by digital professionals. The module explored concepts of Digital Marketing, and the different challenges faced by organisations as they strive for…

Published by Business School, University of Aberdeen

Athena Swan - a student's perspective

My name is Ana Juncosa and I graduated from the University of Aberdeen Business School last June, having completed my undergraduate studies in Business Management and Sociology. I have been a part of the Athena SWAN committee for the past two years, which has definitely been an enriching and empowering…

Published by Business School, University of Aberdeen

Dracula, Measles, Mumps and Rubella: Economic lessons for why some are difficult to kill off

Measles is a serious decease. So recent flare-ups have caused grave concerns. Many blame recurring outbreaks on misinformation leading some parents to the seemingly ill-judged decision not to vaccinate their children. Whilst there is undoubtedly truth in this narrative- there are other malevolent forces in play. For it is not…

Published by Business School, University of Aberdeen

BP-Greenpeace standoff will have significant economic consequences

This article was originally printed in the Energy Voice on Wednesday 19 June https://bit.ly/2WR3vPN 

The immediate economic consequences of the BP-Greenpeace standoff over the Vorlich field are obvious: the drilling operations are delayed and, as operations of this type are very costly, only a few days can have a considerable impact.

Published by Business School, University of Aberdeen

ScotDoc Accounting and Finance Conference

It is my great pleasure to thank all the presenters and attendees at the Scottish Doctoral Conference in Accounting and Finance (ScotDoc) held on 7th June 2019 at the University of Aberdeen. I would like to thank the Scottish Graduate School of Social Science (SGSSS) for sponsoring this event, rendering…

Published by Business School, University of Aberdeen

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