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Dr Huda Khan

Dr Huda Khan
Dr Huda Khan
Dr Huda Khan

PhD, Marketing

Senior Lecturer

Accepting PhDs

About
Email Address
huda.khan@abdn.ac.uk
Office Address

Office: 719 (7th floor) MacRobert Building

Business School, University of Aberdeen

United Kingdom

School/Department
Business School
Linkedin

Biography

Huda Khan is Senior Lecturer in Marketing (T&R), Director of MSC Marketing Management Program & an Associate Director of Africa-Asia Centre of Sustainability Research. Huda is also a Fellow of Royal Society of Arts. Huda is an endorser of Responsible Research in Business & Management (RRBM).

Prior to joining Aberdeen, Huda worked as a Marketing academic with the University of South Australia in Australia. She also worked on a range of market research projects with Ehrenberg-Bass Institute of Marketing Science in Australia. The research projects involved international brands such as Unilever and SC Johnsons. These projects (worth > $100,000) involving research in a number of markets including United Kingdom, the United States, Norway, Argentina, Brazil, China, Germany & France. Working on a wide range of projects for a number of countries has enriched her background in marketing research. 

Her work have appeared in these CABS 4 journals: Journal of Product innovation & Management, British Journal of Management, and Annals of Tourism Research.

Associate Editor: Rutgers Business Review 

Review Board:

  • Industrial Marketing Management (ABS 3, ABDC A*)
  • Journal of Business Research (ABS 3, ABDC A)
  • International Marketing Review (ABS 3, ABDC A)
  • Multinational Business Review (ABS 3, ABDC A)
  • Journal of Knowledge Management (ABS 2, ABDC B)
  • Critical Perspectives on International Business (ABS 2, ABDC B)

Huda is External Examiner at the University of Sussex (for the MSC International Marketing) & University of Kent (for the BSC Marketing; International Business; and Management programs).

Media Commentary

Importance of transformative marketing approaches for international businesses in Forbes.

Qualifications

  • Graduate Certificate Digital Learning 
    2020 - University of South Australia 
  • PhD Marketing 
    2016 - University of South Australia 

Memberships and Affiliations

Internal Memberships

Huda is Associate Director for Africa-Asia Centre for Sustainability Research at the University of Aberdeen.

External Memberships

In United Kingdom, Huda is an Affiliate Professional at the Chartered Institute of Marketing (CIM). Huda is recognised as a Certified Practising Marketer (CPM) by Australian Marketing Institute (AMI) in Australia. AMI is the largest professional body of Marketing Managers in Australia (with over 30,000 managers in its network).

Huda Khan is a member of BAM Peer Review College (March 2023-March 2026)

 

Latest Publications

  • THE IMPACT OF DIGITALIZATION AND VIRTUALIZATION ON TECHNOLOGY TRANSFER IN STRATEGIC COLLABORATIVE PARTNERSHIPS

    Sarala, R., Tarbac, S. Y., Zahoor, N., Khan, H., Cooper, S. C. L., Arslan, A.
    Journal of Technology Transfer
    Contributions to Journals: Editorials

  • Dark and bright repercussions of COVID-19 pandemic on International Business: A systematic literature review and future research agenda

    Khan, H., Khan, Z., Wood, G.
    Multinational Business Review
    Contributions to Journals: Articles

  • A typology of born global firms’ attributes and future directions

    Khan, H., Cavusgil, S. T.
    Multinational Business Review
    Contributions to Journals: Articles

  • A Longitudinal Perspective of the Determinants of B2B Service Firms’ Internationalisation Performance

    Khan, H., Sardana, D., Gupta, N., Lee, R., Zhu, Y., Jain, A.
    Industrial Marketing Management, vol. 123, pp. 173-187
    Contributions to Journals: Articles

  • Exploring Periphery–Core dynamics in international management: A review, characterizations, and future research agenda

    Khan, Z., Wu, J., Khan, H., Amankwah-Amoah, J., Czinkota, M., Zahoor, N.
    European Management Journal, vol. 42, no. 5, pp. 653-657
    Contributions to Journals: Editorials

View My Publications

Research

Research Overview

Guest Editing Special Issues:

Leading Guest Editor for Special issue in Long Range Planning : Global decarbonisation of sunset industries.

Guest Editor for Special issue in European Journal of Marketing: Reinventing marketing in a disruptive economy.

Guest Editor for Special issue in Management International Review : Multinational enterprises and their role in mitigating climate change: comparative perspective

Guest Editor for Special issue in Industrial Marketing Management: Building cross-sector partnership for sustainable value

Past special issues:

Business Failures in Industrial B2B networks in a post pandemic era, Industrial Marketing Management

The impact of digitalization and virtualization on technology transfer in strategic collaborative partnerships, Technology Transfer

Periphery–core relations and the knowledge domain of international management: New contingencies, characterizations and theories, European Management Journal

 

 

Research Areas

Accepting PhDs

I am currently accepting PhDs in Management.

Please get in touch if you would like to discuss your research ideas further.

Email Me

Management

Supervising
Accepting PhDs
View Research Area

Research Specialisms

  • Marketing
  • International Marketing

Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is HESA open data, published under the Creative Commons Attribution 4.0 International licence.

Current Research

Export Marketing

Knowledge Exchange

Doctoral Colloquium Panelist at the 48th AIB UK&I chapter conference, University of Greenwich, 14th April 2021 (Conference 14th-16th April 2021). 

Supervision

My current supervision areas are: Management.

Specifically, I am interested in supervising topics in the international marketing/international business fields, Digital marketing, and sustainability related proposals are also welcome.

Funding and Grants

Society for Advancement of Management Studies (SAMS) (£ 8150)

To organise networking event for early career researchers on supply-chain resilience.

Royal Society of Edinburgh (RSE), Research Awards 2021 (£4670)

To conduct research on the ‘Role of business incubators and accelerators in scaling up of women start-ups: the case study of Pakistan’.

Teaching

Programmes

Courses

Teaching Responsibilities

Program Director, MSC Marketing Management

Teaching: Marketing Management, Consumer Behaviour, International Marketing

Publications

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Books and Reports

Chapters in Books, Reports and Conference Proceedings

Contributions to Journals

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