Last modified: 31 Jul 2023 11:19
This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. Students will explore: the consumer as an individual (understanding motivations, psychographics, demographics and cognitive processes) and social and group aspects of consumer behaviour (the role of friends, family and reference groups). The course uses interactive lecture sessions and tutorial activities to encourage students to reflect both on theory and their own experiences as consumers. The course will be very useful for those interested in marketing and market research careers.
|Session||Second Sub Session||Credit Points||30 credits (15 ECTS credits)|
Sorry, we don't have a record of any course coordinators.
At the end of the course students will have an understanding of:
Information on contact teaching time is available from the course guide.
MCQ Test (30%)
2000-word Research Proposal (70%)
Alternative Resit Assessment
There are no assessments for this course.
|Knowledge Level||Thinking Skill||Outcome|
|Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator|