Marketing Management, MSc

Marketing Management, MSc

Introduction

This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career.

Study Information

Study Options

Learning Mode
On Campus Learning
Degree Qualification
MSc
Duration
12 months or 24 months
Study Mode
Full Time or Part Time
Start Month
January or September
Location of Study
Aberdeen

You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors.

Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating programme structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.

Available Programmes of Study

* The University continues to monitor advice regarding the coronavirus (Covid-19) outbreak. Please note that Industry Weeks may be subject to change, where we may be unable to hold physical events on campus, alternative virtual events will be scheduled in their replacement. The University will continue to share regular updates with students and staff, for the latest information please visit our dedicated coronavirus webpage.

We will endeavour to make all course options available; however, these may be subject to timetabling and other constraints. Please see our InfoHub pages for further information.

Fee Information

Additional Fee Information

  • Fees for individual programmes can be viewed in the Programmes section above.
  • In exceptional circumstances there may be additional fees associated with specialist courses, for example field trips. Any additional fees for a course can be found in our Catalogue of Courses.
  • For more information about tuition fees for this programme, including payment plans and our refund policy, please visit our InfoHub Tuition Fees page.

Funding Opportunities

The University of Aberdeen provides an Alumni Discount Scheme:

The University of Aberdeen is very pleased to offer a 20% discount on postgraduate tuition fees for all alumni who have graduated with a degree from the University of Aberdeen. More Information can be found here.

Scholarships

Eligible self-funded international Masters students will receive the Aberdeen Global Scholarship. Visit our Funding Database to find out more and see our full range of scholarships.

How You'll Study

The nine modules that you will study use a mix of highly effective learning techniques from modern to traditional, including small-group workshops, lectures, computer-based simulations, interpersonal role-plays, negotiating workshops and marketing pitch presentations. Furthermore, all assessments are based on a portfolio of work-related assignments and your final dissertation/project. There are no exams, just intensive real-world learning that helps you to gain the relevant knowledge, quickly and effectively.

Learning Methods

  • Group Projects
  • Individual Projects
  • Lectures
  • Seminars
  • Tutorials

Assessment Methods

Our programme employs a variety of assessment methods which are designed to assess knowledge, competencies and skills that are required in the role of a modern marketer.

  • Just like the industry, we do not run our programme around exams – in fact there are no exams. Just intensive real-world learning that helps you gain relevant knowledge, quickly and effectively.
  • All assessments are done by a portfolio of work-based assignments.

Why Study Marketing Management?

Practical skills are central to this programme, you will learn to diagnose problems accurately and solve them creatively, while gaining the industry awareness you'll need to impress recruiters. You will learn how to:

• Appraise the marketplace for opportunities and threats
• Understand the role of marketing within an organisation
• Interpret, apply and adapt marketing theories for use in practical settings
• Think creatively to scope, refine and deliver practicable marketing solutions
• Translate marketing ideas, theories and plans into practice

Entry Requirements

Qualifications

The information below is provided as a guide only and does not guarantee entry to the University of Aberdeen.

This programme is open to graduates from any discipline and does not require business or management study to be completed at undergraduate level.

Our minimum entry requirement for this programme is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).

Please enter your country to view country-specific entry requirements.

English Language Requirements

To study for a Postgraduate Taught degree at the University of Aberdeen it is essential that you can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows:

IELTS Academic:

OVERALL - 6.5 with: Listening - 5.5; Reading - 6.0; Speaking - 5.5; Writing - 6.0

TOEFL iBT:

OVERALL - 90 with: Listening - 17; Reading - 21; Speaking - 20; Writing - 21

PTE Academic:

OVERALL - 62 with: Listening - 59; Reading - 59; Speaking - 59; Writing - 59

Cambridge English B2 First, C1 Advanced or C2 Proficiency:

OVERALL - 176 with: Listening - 162; Reading - 169; Speaking - 162; Writing - 169

Read more about specific English Language requirements here.

Document Requirements

You will be required to supply the following documentation with your application as proof you meet the entry requirements of this degree programme. If you have not yet completed your current programme of study, then you can still apply and you can provide your Degree Certificate at a later date.

Degree Transcript
a full transcript showing all the subjects you studied and the marks you have achieved in your degree(s) (original & official English translation)
Personal Statement
a detailed personal statement explaining your motivation for this particular programme

Careers

If you are looking for a challenging and exciting career in Marketing that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core function in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of Marketing roles in areas such as advertising, branding, CRM, marketing, and market research.

Industry Links

The MSc Marketing Management features live learning projects, including three industry weeks. The programme also gives the option of seeing through a practical ‘consultancy project’ focused on an industry-relevant company issue. Our business connections mean we provide opportunities to network with, present to, brainstorm with and do work for the industry.

Accreditation

This degree holds accreditation from

What our Alumni Say

Margaret Brinkley

Margaret Brinkley

Margaret Brinkley

Job Details
Co Founding Director
Graduated 2016

I loved the combination of coursework with more practical challenges in my programme, since we balanced classes with Industry Weeks which provided the opportunity to apply marketing techniques to real-life, locally focused issues.

Our Experts

Other Expert
Joyce Chen
Programme Leader
Huda Khan

Information About Staff Changes

You will be taught by a range of experts including professors, lecturers, teaching fellows and postgraduate tutors. Staff changes will occur from time to time; please see our InfoHub pages for further information.

Facilities

  • 24 hour access to our online Learning Support provided via our Virtual Learning environment MyAberdeen.
  • Membership of the University Library, learning materials including access to core text books.
  • The Business School is home to the biggest societies on campus including the Economics and Business Society, InternNetwork, Aberdeen University Consulting Group, the Trading and Investment Club, AIESEC, and the Fintech and Blockchain Club.
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Sir Duncan Rice Library

Sir Duncan Rice Library

The University’s award winning Sir Duncan Rice Library is listed in the “Top 20 spellbinding University libraries in the World”. It contains over a million volumes, more than 300,000 e-books and 21,000 journals.

Find out more

Business societies

Join our business societies such as the Entrepreneurial Society

Virtual Learning environment MyAberdeen

This the University’s virtual learning environment. This is where you will find learning materials and resources associated with your courses and where you will be notified of any announcements about your courses or the University.

Get in Touch

Contact Details

Address
Business School
University of Aberdeen
MacRobert Building
King Street
Aberdeen
AB24 3FX