* The University continues to monitor advice regarding the coronavirus (Covid-19) outbreak. Please note that Industry Weeks may be subject to change, where we may be unable to hold physical events on campus, alternative virtual events will be scheduled in their replacement. The University will continue to share regular updates with students and staff, for the latest information please visit our dedicated coronavirus webpage.
We will endeavour to make all course options available; however, these may be subject to timetabling and other constraints. Please see our InfoHub pages for further information.
How You'll Study
The nine modules that you will study use a mix of highly effective learning techniques from modern to traditional, including small-group workshops, lectures, computer-based simulations, interpersonal role-plays, negotiating workshops and marketing pitch presentations. Furthermore, all assessments are based on a portfolio of work-related assignments and your final dissertation/project. There are no exams, just intensive real-world learning that helps you to gain the relevant knowledge, quickly and effectively.
Our programme employs a variety of assessment methods which are designed to assess knowledge, competencies and skills that are required in the role of a modern marketer.
- Just like the industry, we do not run our programme around exams – in fact there are no exams. Just intensive real-world learning that helps you gain relevant knowledge, quickly and effectively.
- All assessments are done by a portfolio of work-based assignments.
Why Study Marketing Management?
Practical skills are central to this programme, you will learn to diagnose problems accurately and solve them creatively, while gaining the industry awareness you'll need to impress recruiters. You will learn how to:
• Appraise the marketplace for opportunities and threats
• Understand the role of marketing within an organisation
• Interpret, apply and adapt marketing theories for use in practical settings
• Think creatively to scope, refine and deliver practicable marketing solutions
• Translate marketing ideas, theories and plans into practice
The information below is provided as a guide only and does not guarantee entry to the University of Aberdeen.
This programme is open to graduates from any discipline and does not require business or management study to be completed at undergraduate level.
Our minimum entry requirement for this programme is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).
Please enter your country to view country-specific entry requirements.
English Language Requirements
To study for a Postgraduate Taught degree at the University of Aberdeen it is essential that you can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows:
OVERALL - 6.5 with: Listening - 5.5; Reading - 6.0; Speaking - 5.5; Writing - 6.0
OVERALL - 90 with: Listening - 17; Reading - 21; Speaking - 20; Writing - 21
OVERALL - 62 with: Listening - 59; Reading - 59; Speaking - 59; Writing - 59
Cambridge English B2 First, C1 Advanced or C2 Proficiency:
OVERALL - 176 with: Listening - 162; Reading - 169; Speaking - 162; Writing - 169
Read more about specific English Language requirements here.
You will be required to supply the following documentation with your application as proof you meet the entry requirements of this degree programme. If you have not yet completed your current programme of study, then you can still apply and you can provide your Degree Certificate at a later date.
a full transcript showing all the subjects you studied and the marks you have achieved in your degree(s) (original & official English translation)
a detailed personal statement explaining your motivation for this particular programme
If you are looking for a challenging and exciting career in Marketing that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core function in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of Marketing roles in areas such as advertising, branding, CRM, marketing, and market research.
The MSc Marketing Management features live learning projects, including three industry weeks. The programme also gives the option of seeing through a practical ‘consultancy project’ focused on an industry-relevant company issue. Our business connections mean we provide opportunities to network with, present to, brainstorm with and do work for the industry.