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BU501Y: INTERNATIONAL MARKETING (2023-2024)

Last modified: 05 Oct 2023 08:46


Course Overview

The course is designed to enrich student’s knowledge on how to market a business in international environment. The objective of the course is to inform students ability to analyse international environment and develop relevant marketing plan and strategies for a successful business.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Mr Marcus Thompson

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)
  • MSc Marketing Management (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The United Kingdom depends heavily on international trade for economic growth, just like most countries around the world (https://www.trade.gov/knowledge-product/united-kingdom-market-overview). Therefore, it is critical for students to understand the concepts, challenges, dynamics and strategic implications of marketing to international markets. Using the course knowledge, students would be able to develop effective strategic plan a business planning to launch in an international market.

The course will inform student knowledge for international market planning and develop their abilities to critically analyse the market environment, interpret environment related data, and develop a creative plan for business.

Associated Costs

DescriptionValue
The course coordinator may need to purchase some international business case studies to supplement teaching. So, this may cost about £200. GBP 200.00

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 2 Lectures during University week18
  • 10 Lectures during University week19
  • 1 Lecture during University week20

More Information about Week Numbers


Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

Report: Individual

Assessment Type Summative Weighting 80
Assessment Weeks 20 Feedback Weeks 23

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Feedback

 

Poster development or report

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualApplyAbility to apply course knowledge and key theories of international marketing to create an international market strategy and action plan.
ConceptualEvaluateAbility to analyse and evaluate the opportunities and risks in international markets.

Oral Presentation: Group

Assessment Type Summative Weighting 20
Assessment Weeks 19 Feedback Weeks 22

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Feedback

5 minute presentation

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualUnderstandDevelop understanding of key concepts in international Marketing.

Formative Assessment

There are no assessments for this course.

Resit Assessments

Report on International Market Plan

Assessment Type Summative Weighting 100
Assessment Weeks 26 Feedback Weeks 29

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Feedback

A scenario for the market entry would be provided.

The written feedback will be provided in line with the course policy.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualApplyAbility to apply course knowledge and key theories of international marketing to create an international market strategy and action plan.
ConceptualEvaluateAbility to analyse and evaluate the opportunities and risks in international markets.
ConceptualUnderstandDevelop understanding of key concepts in international Marketing.

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