Last modified: 05 Oct 2023 08:46
This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. At the end of the course students will have an understanding of:
- The activities individuals undertake when obtaining, consuming and disposing of products and services
- The consumer as an individual: Understanding motivations, psychographics, demographics and cognitive processes.
- Social and group aspects of consumer behaviour: The role of friends, family and reference groups.
- This will be achieved through a combination of lectures, seminars and directed private study.
|First Sub Session
|15 credits (7.5 ECTS credits)
Information on contact teaching time is available from the course guide.
There are no assessments for this course.
|ILO’s for this course are available in the course guide.