Dr Huda Khan

Biography

Huda Khan is Senior Lecturer in Marketing (T&R), Director of MSC Marketing Management Program & an Associate Director of Africa-Asia Centre of Sustainability Research. Huda is also a Fellow of Royal Society of Arts. Huda is an endorser of Responsible Research in Business & Management (RRBM).

Prior to joining Aberdeen, Huda worked as a Marketing academic with the University of South Australia in Australia. She also worked on a range of market research projects with Ehrenberg-Bass Institute of Marketing Science in Australia. The research projects involved international brands such as Unilever and SC Johnsons. These projects (worth > $100,000) involving research in a number of markets including United Kingdom, the United States, Norway, Argentina, Brazil, China, Germany & France. Working on a wide range of projects for a number of countries has enriched her background in marketing research. 

Her work have appeared in these CABS 4 journals: Annals of Tourism Research, Journal of Product innovation & Management, and British Journal of Management.

Associate Editor: Rutgers Business Review 

Review Board:

• Journal of Business Research (ABS, 3)
• International Marketing Review (ABS, 3)
• Industrial Marketing Management (ABS, 3)
• Multinational Business Review (ABS, 2)
• Journal of Knowledge Management (ABS, 2)
• Critical Perspectives on International Business (ABS,2)

Huda is External Examiner at the University of Sussex (for the MSC International Marketing) & University of Kent (for the BSC Marketing; International Business; and Management programs).

Research Overview

Forthcoming:

Industrial Marketing Management - topic to be shared upon live.

Guest Editing Special Issues:

Leading Guest Editor for Special Issue in Journal of International Marketing (ABS 3/ABDC A). Transformative Marketing Approaches in an Era of Disruption.

Leading Guest Editor for Special issue in Long Range Planning (ABS 3/ABDC A): Global decarbonisation of sunset industries.

Guest Editor for Special issue in European Journal of Marketing (ABS 3/ABDC A*): Reinventing marketing in a disruptive economy.

Guest Editor for Special issue in Management International Review (ABS 3/ABDC A): Multinational enterprises and their role in mitigating climate change: comparative perspective

Past special issues:

Business Failures in Industrial B2B networks in a post pandemic era, Industrial Marketing Management

The impact of digitalization and virtualization on technology transfer in strategic collaborative partnerships, Technology Transfer

Periphery–core relations and the knowledge domain of international management: New contingencies, characterizations and theories, European Management Journal

Current Research

Export Marketing

Knowledge Exchange

Doctoral Colloquium Panelist at the 48th AIB UK&I chapter conference, University of Greenwich, 14th April 2021 (Conference 14th-16th April 2021). 

Funding and Grants

Society for Advancement of Management Studies (SAMS) (£ 8150)

To organise networking event for early career researchers on supply-chain resilience.

Royal Society of Edinburgh (RSE), Research Awards 2021 (£4670)

To conduct research on the ‘Role of business incubators and accelerators in scaling up of women start-ups: the case study of Pakistan’.

Teaching Responsibilities

Program Director, MSC Marketing Management

Teaching: Marketing Management, Consumer Behaviour, International Marketing