Dr Xiaoqing Chen

Dr Xiaoqing Chen
BA, MRse, Cert Ed.(HE), PhD


Dr Xiaoqing Chen
Dr Xiaoqing Chen

Contact Details


Dr Xiaoqing Chen is an expert in tourism studies and has published articles in top tourism journals (e.g., Annals of Tourism Research, Tourism Management) and academic books. She is a Lecturer in Management Studies in the Business School, who teaches courses in marketing and consumer such as Marketing Management, Consumer behaviour.

Before joining in the faculty of Business School (UoA), she taught in the Business School, Aberystwyth University and helped to set up the Adventure Tourism Management programme. Xiaoqing’s research focuses on tourism impacts, touristic experience and host attitudes, with a particular interest in understanding tourism and hospitality phenomena from a philosophical perspective. Theoretically, she has engaged with philosophical concepts from Martin Heidegger, e.g., dwelling, being-in-the-world, and from Confucian, e.g., guanxi; methodologically, Xiaoqing has expertise in using hermeneutic phenomenology to understand the tourism phenomena and tourism-resulted influences in/for locale.


Research Funding and Grants

Principal Investigator:

1. Bridging Theory and Practice: Doing Case Study Research in Management Studies 

    Founded by Society for the Advancement of Management Studies (2020)     

2. Inlander and Outlander: Media Tourism in Rural Scotland

    Founded by Research & Knowledge Exchange, University of Aberdeen (2021)


The Co-Investigator:

1. Horizon 2020 Project: Social and Innovative Platform on Cultural Tourism and Its Potential Towards Deepening Europeanisation 

    Founded by European Commission (2020-2023) 





Teaching Responsibilities

Postgraduate - MSc Marketing Management 

(~) BU5583 Research Practice

(~) BU5991 Digital Marketing (Course Coordinator)

 Undergraduate - MA Management

(~) MS2006 Marketing

(~) QB2005 Marketing 

(~) MS3551 Understanding the Consumer (Course Coordinator)

(~) QB3503 Understanding the Consumer

(~) MS4540 Dissertation in Management Studies

Non-Course Teaching Responsibilities

The deputy exams officer (UG courses)



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