Cultural and creative industries form a central element of the Scottish economy and play a key role in shaping the society in which we live.
Art and culture are integral to our daily lives, and the ways in which these are experienced are continually changing. Street performances, galleries, festivals, museums, documentaries or social media: there are so many ways in which audiences can be challenged by new ideas and images. This interdisciplinary programme is designed to explore the many ways in which creative materials can be brought to public view. With training in business methods and public engagement, and with the option of a practical placement project, the MSc Cultural and Creative Communication is ideal for anyone planning to go on to a career in the cultural and creative industries, or wanting to learn more about how culture happens in the modern world.
Key Programme Information
At a Glance
- Learning Mode
- On Campus Learning
- Degree Qualification
- 1 Year / 2 Years
- Study Mode
- Full Time or Part Time
- Start Month
What You'll Study
The information below applies to the 1 year full time / 2 year part time on campus learning MSc programme which runs in September.
- Semester 1
Candidates must undertake the following curriculum:
EL50XX Public Engagement for the Arts (30 credit points)
In addition, students will take a further 30 credit points from the following electives (some courses may not be available in every year, others may be made available), or other level 5 course(s) amount to 30 credits with the approval of the Programme Co-ordinator
HA5030 Art & Business (15 credit points)
- The Museum Idea (AT5026) - Credits: 30
‘The Museum Idea’ course introduces Museum Studies, focusing on the history and philosophy of museums and collecting, relating this to contemporary museum practice. It is a taught by a team of academic staff in disciplines such as Anthropology, Archaeology, Education and History of Art, and the professional staff of the University’s museums. Many class meetings will be held in the University’s museums, including display areas, conservation laboratory and reserve collections and reserve collections, with a field trip to museums in another city in Scotland.
- Understanding People and Environment (Extended) (AT5035) - Credits: 30
This is a course in environmental anthropology, which explores theoretical ideas and major research areas in the field. It is an excellent option for students taking an MRes in anthropology who have an interest in environmental themes. It is also a great choice for students from other disciplines whose work is concerned with human-environment relations.
- Northern Worlds (AY5001) - Credits: 30
In a series of research-led lectures and seminars, students investigate what characterises the Archaeology of the North from environmental, socio-cultural, and ideological aspects. We examine several inter-locking themes, from the first colonisations of the North tracing how these earlier populations established the cultural, ethnic and religious diversity that define later periods. Students will be introduced to the ecological characteristics of higher latitudes, and examine the diverse ways in which communities have made the Northern World their home. We also examine how human communities have responded to climate changes in the past, resilience and adaptation, technology, and spirituality amongst Northern peoples
- Marketing Management (BU5039) - Credits: 15
The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.
- Introduction to Art History for Business (HA5029) - Credits: 15
This introductory course will trace major developments in the history of art in the western world, from cave painting in the Stone Age to the beginnings of photography in the nineteenth century. Other aspects of European art to be explored through painting, prints, sculpture and architecture will include: Classicism in Greece and Rome, the rise of the Medieval Gothic cathedrals to the rebirth of Classicism in the Renaissance, the grandeur of the Baroque to the ornament of the Rococo, and the revolutionary order of Neo-Classicism to the imagination and emotion of Romanticism.
- Creative Writing Iii: Non - Fiction (EL5095) - Credits: 30
This course is devoted to the development of non-fiction creative prose. Among the themes and genres engaged with will be: travel writing, psychogeography, non-academic critical writing, prose poetry, diary, memoir, and the fragment. Students will study examples across the genre and build up a portfolio of work, discussion of which will form the basis of weekly workshops.
- Introduction to Visual Culture and Theory (FS5017) - Credits: 30
This course will begin by taking a historical perspective to discuss some of the key interventions which have helped define visual culture as a field of enquiry, including work by Benjamin, Barthes, Burgin, Mitchell and Rosler among others. It will move on to explore some key theoretical concepts and paradigms, such as authorship, spectatorship, materiality, semiotics, digital culture and the archive.
- Communication Theory and Analysis (LN5019) - Credits: 30
This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.
- Semester 2
Students will take 60 credit points from the following electives (some courses may not be available in every year, others may be made available):
Students will take 60 credit points from the following electives (some courses may not be available in every year, others may be made available), or other level 5 course(s) amount to 30 credits with the approval of the Programme Co-ordinator.
- Managing Self and Others (BU5581) - Credits: 15
HRM underpins all that we seek to achieve when working with other people. It includes employment law, personal skills, and the knowledge to assess what is the right approach to the many challenges that face managers every day. This course is run by tutors who have that knowledge, skill and experience. It includes fine tuning your skills in role play which extend through presentations, interviews, and negotiation to achieve success. At the end of the course you will feel confident to face the challenges of management, and convince a prospective employer of your competence and ability.
- The Leadership Challenge (BU5584) - Credits: 15
This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to try out a range of practical tools and techniques to assist you in the development of your own approach to leadership.
- Approaching Archives (HI552L) - Credits: 15
What is an archive and how can it be used? Students are introduced to some archives in Aberdeen and learn how to make best use of these important resources for research. They learn transcription methods using the mediaeval burgh records held at Aberdeen city archives. Lectures and seminars investigate the history and philosophy of archival collections and museums; statistical approaches to the contents of archives and qualitative analyses of specific collections. Assessment is based on a 5000-word essay in which students are asked to identify and analyse a specific Aberdeen, Scotland, or UK collection. Download course guide
- Northern Peoples and Cultures (AY5501) - Credits: 30
In a series of text based student-led seminars we study past Northern Peoples and Cultures through key topical debates, characteristic for different cultural regions and time periods. In the seminars students examine a range of northern contexts, from prehistory to more recent times all over the Circumpolar North. Students encounter topics as versatile as animal domestication in Northern Eurasia, Scandinavian Vikings, and Colonial North America illustrating the diversity of life and thought in Northern communities. Each seminar will also explore how particular key issues have become central to the ‘identity’ of archaeological research in the respective areas
- Cultural Property Issues: Law, Art, and Museums (LS55UU) - Credits: 30
Taught by museum and law academics, this course will examine cultural property issues such as treasure trove, looting and repatriation, forgery, sacred and street art, and the derogatory treatment of art. Objects from the University Museum and collections worldwide will be drawn on to illustrate aspects of the course. Museum practice and operational experience will also inform certain aspects. Students will be encouraged to explore and develop their own ideas. Facilitating this, the course will include a programme of case studies and/or issue papers to be presented by students for class discussion.
- Developing A Theory of Practice: Learning and Museums (ED553E) - Credits: 30
This course will focus on the theoretical and professional issues relating to learning and museums, including informal and formal learning, professional identity, regulatory and curriculum contexts, relationships between community and professional providers and social inclusion. Alongside seminars, normally held in the University’s museums, tutor-directed activities will include visits and observation of learning activities in local museums and similar organisations.The course is intended to enable participants to reflect on current provision and practice in relation to learning in museums through critical consideration of current constructions and understandings of the ways in which museums are sites of learning for visitors.
- Curating an Exhibition (AT5508) - Credits: 30
The ‘Curating an Exhibition’ course leads to the creation and opening of the summer exhibition in King’s Museum. Working together as a team, each student also takes on a specific role, including research, writing, design, installation, events management and marketing, working closely with the relevant members of museum staff. The course makes extensive use of the University’s internationally-important museum collections and gives students an opportunity to reflect on an important aspect of museum practice.
- Semester 3
Students will take:
EL59XX Dissertation in Cultural and Creative Communication
We will endeavour to make all course options available; however, these may be subject to timetabling and other constraints. Please see our InfoHub pages for further information.
How You'll Study
Teaching will be effected through a mix of seminars, lectures, practical work and work placement.
- Field Work
Assessments include written essays, research projects, presentations, reflective work, case studies and an individual dissertation project.
Why Study Cultural and Creative Communication?
- to learn about and apply theories of cultural and aesthetic communication
- to understand the place of culture and heritage in society
- to explore the relationship between artist and audience, and develop strategies for cultural dissemination
- to acquire more effective communication skills and public engagement methods
- to enhance organisational and management skills
- to gain practical experience of the cultural and creative sector
A 2.1 Honours degree or the equivalent in English Literature or a relevant cognate discipline in the arts, humanities and social sciences.
English Language Requirements
All students entering the University must provide evidence that they can use English well enough to study effectively at the University of Aberdeen.
Details of our English language entry requirements can be found on our English Language Requirements webpages. This programme requires that you meet the College of Arts and Social Sciences Postgraduate Standard level of English proficiency.
If you have not achieved the required scores, the University of Aberdeen offers pre-sessional English courses. Further details are available on our Language Centre website.
Nationals of some English-speaking countries or those who hold degrees from some English-speaking countries may be exempted from this requirement. Details of countries recognised as English-speaking can be found on our English Language Requirements webpages.
You will be required to supply the following documentation with your application as proof you meet the entry requirements of this degree programme.
- Degree Transcript
- a full transcript showing all the subjects you studied and the marks you have achieved in your degree(s) (original & official English translation)
- Personal Statement
- a detailed personal statement explaining your motivation for this particular programme
Fees and Funding
You will be classified as one of the fee categories below.
|Home / EU / RUK Students||£6,000|
|Tuition Fee for 2017/18 Academic Year|
|Tuition Fee for 2017/18 Academic Year|
International non-EU Applicants
- In exceptional circumstances there may be additional fees associated with specialist courses, for example field trips. Any additional fees for a course can be found in our Catalogue of Courses.
- For more information about tuition fees for this programme, including payment plans and our refund policy, please visit our InfoHub Tuition Fees page.
Our Funding Database
View all funding options in our Funding Database.
There are many opportunities at the University of Aberdeen to develop your knowledge, gain experience and build a competitive set of skills to enhance your employability. This is essential for your future career success. The Careers Service can help you to plan your career and support your choices throughout your time with us, from first to final year – and beyond.
- More information on employability at the University of Aberdeen
- More information on the Careers Service
- Research Associate
- Publicity Officer
Director Dr Hazel Hutchison
Information About Staff Changes
You will be taught by a range of experts including professors, lecturers, teaching fellows and postgraduate tutors. Staff changes will occur from time to time; please see our InfoHub pages for further information.
School of Language, Literature, Music and Visual Culture
University of Aberdeen