Introduction

The University of Aberdeen is following Scottish Government Guidelines in relation to the Covid-19 pandemic. This includes adhering to physical distancing measures to support a safe environment for our staff and students. Therefore, the programme structure and delivery method for September 2020 may differ slightly from that listed on this page. Find out more about September 2020 study with us.

Cultural and creative industries form a central element of the Scottish economy and play a key role in shaping the society in which we live.

Study Information

Study Options

Learning Mode
On Campus Learning
Degree Qualification
MSc
Duration
12 months or 24 months
Study Mode
Full Time or Part Time
Start Month
January or September
Subject marketing image

Art and culture are integral to our daily lives, and the ways in which these are experienced are continually changing. Street performances, galleries, festivals, museums, documentaries or social media: there are so many ways in which audiences can be challenged by new ideas and images. This interdisciplinary programme is designed to explore the many ways in which creative materials can be brought to public view. With training in business methods and public engagement, and with the option of a practical placement project, the MSc Cultural and Creative Communication is ideal for anyone planning to go on to a career in the cultural and creative industries, or wanting to learn more about how culture happens in the modern world.

Available Programmes of Study

Cultural and Creative Communication

Qualification Duration Learning Mode Study Mode Start Month Location  
MSc 12 months or 24 months On Campus Learning Full Time or Part Time September View

Programme Information

Semester 1

Semester 1

Candidates must undertake the following curriculum:


Compulsory Courses
Communication Theory and Analysis (LN5019)

30 Credit Points

This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.

View detailed information about this course

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

AY5010 Managing the Past: Heritage Politics and Practice (30 credits)

Marketing Management (BU5039)

15 Credit Points

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.

View detailed information about this course
Research Methods in Film and Visual Culture (FS5022)

30 Credit Points

This course will introduce students to a range of methods of visual analysis and approaches to research in the fields of film and visual culture. We will example key theoretical concepts and paradigms, such as authorship, spectatorship, materiality, and employ them in rigorous analysis of film, material and visual culture.

View detailed information about this course
Consumer Behaviour (BU501K)

15 Credit Points

The course will combine theory with practical examples in order to explore the key concepts of consumer behaviour: The consumer as an individual (understanding motivations, psychographics, demographics and cognitive processes) and social and group aspects of consumer behaviour (the role of friends, family and reference groups). The interactive nature of the course and portfolio of assessment will encourage students to reflect on their own experiences as consumers and develop their critical evaluation skills. This course will be useful for those interested in marketing and market research careers.

View detailed information about this course
Semester 2

Semester 2

Compulsory Courses

EL5596: Public Engagement For Arts

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

AY5510 Managing the Present: Heritage Communities and Representation (30 credits)

Managing Self and Others (BU5581)

15 Credit Points

HRM underpins all that we seek to achieve when working with other people. It includes employment law, personal skills, and the knowledge to assess what is the right approach to the many challenges that face managers every day. This course is run by tutors who have that knowledge, skill and experience. It includes fine tuning your skills in role play which extend through presentations, interviews, and negotiation to achieve success. At the end of the course you will feel confident to face the challenges of management, and convince a prospective employer of your competence and ability.

View detailed information about this course
The Leadership Challenge (BU5584)

15 Credit Points

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to try out a range of practical tools and techniques to assist you in the development of your own approach to leadership.

View detailed information about this course
Intercultural Communication (LN5510)

15 Credit Points

In this course a range of theories for exploring cultural norms and practices will be explored. Cultural Dimension Theory, Cross Cultural Pragmatics and Language socialization will be considered core areas of study. Other areas of relevance that will be covered and discussed include: Social Identity Theory and Language, English as a Lingua France—the effects of Globalisation on language policy and communication, Intercultural Communication in Specific Professional Contexts, Intercultural Communication in Health Care—The case of migrant patients and native speaker Doctors/health care staff, Intercultural Communication in Business Meetings—overcoming cultural barriers and negotiating meaning.

View detailed information about this course
Semester 3

Semester 3

Compulsory Courses

Students will choose from the two options below:

Dissertation in Cultural and Creative Communication (EL5914)

60 Credit Points

Under individual supervision, students will write a 15,000-word dissertation on a topic relating to cultural and creative communication to be approved by the Programme Co-ordinator.

View detailed information about this course
Work Placement for MSc Cultural and Creative Communication (EL55C1)

30 Credit Points

This course is an opportunity for students studying the MSc in Cultural and Creative Communication to gain valuable work experience by doing a project-based placement with a cultural or creative organisation.

View detailed information about this course

Programme Fees

Fee information
Fee category Cost
Home / EU / RUK Students £9,000
Tuition Fees for 2020/21 Academic Year
International Students £19,000
Tuition Fees for 2020/21 Academic Year
MSc 12 months or 24 months On Campus Learning Full Time or Part Time January View

Programme Information

Semester 1

Semester 1

Those starting the degree in January should be advised that they will complete the dissertation over the summer and finish the programme with the Semester 3 selection of courses. Taught courses do not run in the summer. Students wishing to do their dissertation at the end of the programme should consider starting their study from September.

Candidates must undertake the following curriculum:


Compulsory Courses

EL5596: Public Engagement For Arts


Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

AY5510 Managing the Present: Heritage Communities and Representation (30 credits)

Managing Self and Others (BU5581)

15 Credit Points

HRM underpins all that we seek to achieve when working with other people. It includes employment law, personal skills, and the knowledge to assess what is the right approach to the many challenges that face managers every day. This course is run by tutors who have that knowledge, skill and experience. It includes fine tuning your skills in role play which extend through presentations, interviews, and negotiation to achieve success. At the end of the course you will feel confident to face the challenges of management, and convince a prospective employer of your competence and ability.

View detailed information about this course
The Leadership Challenge (BU5584)

15 Credit Points

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to try out a range of practical tools and techniques to assist you in the development of your own approach to leadership.

View detailed information about this course
Intercultural Communication (LN5510)

15 Credit Points

In this course a range of theories for exploring cultural norms and practices will be explored. Cultural Dimension Theory, Cross Cultural Pragmatics and Language socialization will be considered core areas of study. Other areas of relevance that will be covered and discussed include: Social Identity Theory and Language, English as a Lingua France—the effects of Globalisation on language policy and communication, Intercultural Communication in Specific Professional Contexts, Intercultural Communication in Health Care—The case of migrant patients and native speaker Doctors/health care staff, Intercultural Communication in Business Meetings—overcoming cultural barriers and negotiating meaning.

View detailed information about this course
Semester 2

Semester 2

Students will choose from the two options below:


Compulsory Courses
Dissertation in Cultural and Creative Communication (EL5914)

60 Credit Points

Under individual supervision, students will write a 15,000-word dissertation on a topic relating to cultural and creative communication to be approved by the Programme Co-ordinator.

View detailed information about this course
Work Placement for MSc Cultural and Creative Communication (EL55C1)

30 Credit Points

This course is an opportunity for students studying the MSc in Cultural and Creative Communication to gain valuable work experience by doing a project-based placement with a cultural or creative organisation.

View detailed information about this course
Semester 3

Semester 3

Compulsory Courses
Communication Theory and Analysis (LN5019)

30 Credit Points

This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.

View detailed information about this course
Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

AY5010 Managing the Past: Heritage Politics and Practice (30 credits)

Marketing Management (BU5039)

15 Credit Points

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.

View detailed information about this course
Consumer Behaviour (BU501K)

15 Credit Points

The course will combine theory with practical examples in order to explore the key concepts of consumer behaviour: The consumer as an individual (understanding motivations, psychographics, demographics and cognitive processes) and social and group aspects of consumer behaviour (the role of friends, family and reference groups). The interactive nature of the course and portfolio of assessment will encourage students to reflect on their own experiences as consumers and develop their critical evaluation skills. This course will be useful for those interested in marketing and market research careers.

View detailed information about this course
Research Methods in Film and Visual Culture (FS5022)

30 Credit Points

This course will introduce students to a range of methods of visual analysis and approaches to research in the fields of film and visual culture. We will example key theoretical concepts and paradigms, such as authorship, spectatorship, materiality, and employ them in rigorous analysis of film, material and visual culture.

View detailed information about this course

Programme Fees

Fee information
Fee category Cost
Home / EU / RUK Students £9,000
Tuition Fees for 2020/21 Academic Year
International Students £19,000
Tuition Fees for 2020/21 Academic Year

We will endeavour to make all course options available; however, these may be subject to timetabling and other constraints. Please see our InfoHub pages for further information.

How You'll Study

Teaching will be effected through a mix of seminars, lectures, practical work and work placement.

Learning Methods

  • Field Work
  • Lectures
  • Seminars
  • Workshops

Assessment Methods

Assessments include written essays, research projects, presentations, reflective work, case studies and an individual dissertation project.

Why Study Cultural and Creative Communication?

  • to learn about and apply theories of cultural and aesthetic communication
  • to understand the place of culture and heritage in society
  • to explore the relationship between artist and audience, and develop strategies for cultural dissemination
  • to acquire more effective communication skills and public engagement methods
  • to enhance organisational and management skills
  • to gain practical experience of the cultural and creative sector

Entry Requirements

Qualifications

The information below is provided as a guide only and does not guarantee entry to the University of Aberdeen.

A 2.1 Honours degree or the equivalent in English Literature or a relevant cognate discipline in the arts, humanities and social sciences.

Please enter your country to view country-specific entry requirements.

English Language Requirements

To study for a Postgraduate Taught degree at the University of Aberdeen it is essential that you can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows:

IELTS Academic:

OVERALL - 6.5 with: Listening - 5.5; Reading - 6.0; Speaking - 5.5; Writing - 6.0

TOEFL iBT:

OVERALL - 90 with: Listening - 17; Reading - 21; Speaking - 20; Writing - 21

PTE Academic:

OVERALL - 62 with: Listening - 51; Reading - 54; Speaking - 51; Writing - 54

Cambridge English Advanced & Proficiency:

OVERALL - 176 with: Listening - 162; Reading - 169; Speaking - 162; Writing - 169

Read more about specific English Language requirements here.

Document Requirements

You will be required to supply the following documentation with your application as proof you meet the entry requirements of this degree programme. If you have not yet completed your current programme of study, then you can still apply and you can provide your Degree Certificate at a later date.

Degree Transcript
a full transcript showing all the subjects you studied and the marks you have achieved in your degree(s) (original & official English translation)
Personal Statement
a detailed personal statement explaining your motivation for this particular programme

Fee Information

Additional Fee Information

  • Fees for individual programmes can be viewed in the Programmes section above.
  • In exceptional circumstances there may be additional fees associated with specialist courses, for example field trips. Any additional fees for a course can be found in our Catalogue of Courses.
  • For more information about tuition fees for this programme, including payment plans and our refund policy, please visit our InfoHub Tuition Fees page.

Funding Opportunities

The James Carnegie maintenance scholarship for postgraduate students is available with this degree.

Scholarships

Eligible self-funded international Masters students will receive the Aberdeen Global Scholarship. Visit our Funding Database to find out more and see our full range of scholarships.

Postgraduate Open Day

Register to attend our Virtual Open Day on and speak live with academics.
Find out about life at the University of Aberdeen with a live Q&A with current students.

Register Now

Careers

There are many opportunities at the University of Aberdeen to develop your knowledge, gain experience and build a competitive set of skills to enhance your employability. This is essential for your future career success. The Careers and Employability Service can help you to plan your career and support your choices throughout your time with us, from first to final year – and beyond.

Career Opportunities

  • Writer
  • Research Associate
  • Researcher
  • Journalist
  • Publicity Officer
  • Teacher

Our Experts

Director Dr Hazel Hutchison

Information About Staff Changes

You will be taught by a range of experts including professors, lecturers, teaching fellows and postgraduate tutors. Staff changes will occur from time to time; please see our InfoHub pages for further information.

Get in Touch

Contact Details

Address
School of Language, Literature, Music and Visual Culture
University of Aberdeen
King's College
Aberdeen
AB24 3UB