Cultural and Creative Communication, _{MSc, PgCert or PgDip}

Programme Fees

Semester 1

Compulsory Courses

Communication Theory and Analysis (LN5019)

30 Credit Points

This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

Marketing Management (BU5039)

15 Credit Points

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.

Detailed course information

Managing the Past: Heritage Politics and Practice (AY5010)

30 Credit Points

This course introduces students to the basic tenets of cultural heritage management at national and international level. Through the interdisciplinary lens of heritage studies, you will learn about the different political, social and economic meanings of heritage. Specific focus is placed on archaeological heritage, how its significance and stewardship has changed over time, and what policies and practices inform its management today. You will also learn about key challenges facing the sector.

Detailed course information

Research Methods in Film and Visual Culture (FS5022)

30 Credit Points

This course will introduce students to a range of methods of visual analysis and approaches to research in the fields of film and visual culture. We will example key theoretical concepts and paradigms, such as authorship, spectatorship, materiality, and employ them in rigorous analysis of film, material and visual culture.

Detailed course information

Negotiation and Cross - Cultural Management (BU5072)

15 Credit Points

Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

Detailed course information

Semester 2

Compulsory Courses

Public Engagement for Arts (EL5596)

30 Credit Points

Art and culture are integral to our daily lives, and the ways in which these are experienced are continually changing. Whether it is in a street performance, a public gallery, an academic festival, a webcast, a documentary or in social media, the relationship between the creative artist and those who consume it, is complex and can itself be a creative process. This course explores the many ways in which creative materials can be brought to public view, and how different forms of communication, aural, verbal and visual, can enhance public engagement with aesthetic experiences and the discourses around these.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

Managing Self and Others (BU5581)

15 Credit Points

HRM underpins all that we seek to achieve when working with other people. It includes employment law, personal skills, and the knowledge to assess what is the right approach to the many challenges that face managers every day. This course is run by tutors who have that knowledge, skill and experience. It includes fine tuning your skills in role play which extend through presentations, interviews, and negotiation to achieve success. At the end of the course you will feel confident to face the challenges of management, and convince a prospective employer of your competence and ability.

Detailed course information

The Leadership Challenge (BU5584)

15 Credit Points

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through workshops, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to try out a range of practical tools and techniques to assist you in the development of your own approach to leadership.

Detailed course information

Intercultural Communication (LN5510)

15 Credit Points

In this course a range of theories for exploring cultural norms and practices will be explored. Cultural Dimension Theory, Cross Cultural Pragmatics and Language socialization will be considered core areas of study. Other areas of relevance that will be covered and discussed include: Social Identity Theory and Language, English as a Lingua Franca the effects of Globalisation on language policy and communication, Intercultural Communication in Specific Professional Contexts, Intercultural Communication in Health Care ”The case of migrant patients and native speaker Doctors/health care staff, Intercultural Communication in Business Meetings” overcoming cultural barriers and negotiating meaning.

Detailed course information

Managing the Present: Heritage Communities and Representation (AY5510)

30 Credit Points

This course examines “who” is represented in current frameworks for cultural heritage management, and explores possibilities and problems linked to community engagement. You will learn about approaches and ethics when working with groups that have a stake in archaeological sites and narratives, from indigenous peoples to experts and politicians. Through a joint field project, you will gain direct experience in identifying and engaging Aberdeenshire communities in heritage interpretation.

Detailed course information

Semester 3

Compulsory Courses

Dissertation in Cultural and Creative Communication (EL5914)

60 Credit Points

Under individual supervision, students will write a 15,000-word dissertation on a topic relating to cultural and creative communication to be approved by the Programme Co-ordinator.

Detailed course information

Programme Fees

Stage 1

Those starting the degree in January should be advised that they will complete the dissertation over the summer and finish the programme with the Semester 3 selection of courses. Taught courses do not run in the summer. Students wishing to do their dissertation at the end of the programme should consider starting their study from September.

Compulsory Courses

Public Engagement for Arts (EL5596)

30 Credit Points

Art and culture are integral to our daily lives, and the ways in which these are experienced are continually changing. Whether it is in a street performance, a public gallery, an academic festival, a webcast, a documentary or in social media, the relationship between the creative artist and those who consume it, is complex and can itself be a creative process. This course explores the many ways in which creative materials can be brought to public view, and how different forms of communication, aural, verbal and visual, can enhance public engagement with aesthetic experiences and the discourses around these.

Detailed course information

Getting Started at the University of Aberdeen (PD5506)

This course, which is prescribed for all taught postgraduate students, is studied entirely online, takes approximately 5-6 hours to complete and can be taken in one sitting, or spread across a number of weeks.

Topics include orientation overview, equality and diversity, health, safety and cyber security and how to make the most of your time at university in relation to careers and employability.

Successful completion of this course will be recorded on your Enhanced Transcript as ‘Achieved’.

Detailed course information

Critical Skills: Research and Dissemination (PD55C1)

This course will equip you with core research and dissemination skills. Centred on an interdisciplinary approach to research, the course will allow you to engage with peers from various research backgrounds to contribute, discuss and share in an interactive academic community. The course will detail key research techniques and communicative modes for successful dissemination. Communication skills specific to engaging with industry stakeholders will also be covered as part of this course in order to boost employability.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

Managing Self and Others (BU5581)

15 Credit Points

HRM underpins all that we seek to achieve when working with other people. It includes employment law, personal skills, and the knowledge to assess what is the right approach to the many challenges that face managers every day. This course is run by tutors who have that knowledge, skill and experience. It includes fine tuning your skills in role play which extend through presentations, interviews, and negotiation to achieve success. At the end of the course you will feel confident to face the challenges of management, and convince a prospective employer of your competence and ability.

Detailed course information

The Leadership Challenge (BU5584)

15 Credit Points

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through workshops, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to try out a range of practical tools and techniques to assist you in the development of your own approach to leadership.

Detailed course information

Cultural Property Issues: Law Art and Museums (LS55UU)

30 Credit Points

Taught by museum and law academics, this course will examine cultural property issues such as treasure trove, looting and repatriation, forgery, sacred and street art, and the derogatory treatment of art. Objects from the University Museum and collections worldwide will be drawn on to illustrate aspects of the course. Museum practice and operational experience will also inform certain aspects. Students will be encouraged to explore and develop their own ideas. Facilitating this, the course will include a programme of case studies and/or issue papers to be presented by students for class discussion.

Detailed course information

Managing the Present: Heritage Communities and Representation (AY5510)

30 Credit Points

This course examines “who” is represented in current frameworks for cultural heritage management, and explores possibilities and problems linked to community engagement. You will learn about approaches and ethics when working with groups that have a stake in archaeological sites and narratives, from indigenous peoples to experts and politicians. Through a joint field project, you will gain direct experience in identifying and engaging Aberdeenshire communities in heritage interpretation.

Detailed course information

Stage 2

Compulsory Courses

Dissertation in Cultural and Creative Communication (EL5914)

60 Credit Points

Under individual supervision, students will write a 15,000-word dissertation on a topic relating to cultural and creative communication to be approved by the Programme Co-ordinator.

Detailed course information

Stage 3

Compulsory Courses

Communication Theory and Analysis (LN5019)

30 Credit Points

This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.

Detailed course information

Critical Skills: Reading and Engagement (PD50C2)

This course will equip you with the essential skills required to engage with your postgraduate studies. Through a series of lectures, interactive seminars and authentic materials, you will build on your critical thinking skills with fellow PGT students from across the school. Critical Reading, essay writing and presentation skills will be offered as part of this course, providing students with skills fundamental to PGT and workplace contexts.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary):

Marketing Management (BU5039)

15 Credit Points

The course will apply theoretical and practical content to explore the key concepts of Marketing in Management to provide students with an understanding of, coordinating and controlling marketing activities. A key theme running throughout the course is the importance of creating customer value. The aim is to provide you with an understanding of the role of marketing and relevant critical strategies in establishing, developing and maintaining customer value.

Detailed course information

Research Methods in Film and Visual Culture (FS5022)

30 Credit Points

This team-taught course will introduce students to key research methods in the field of film and visual culture as utilised in the research and practice of faculty members in the department. Each week students will engage with a range of written and visual materials relating to a specific approach to the study and/or production of visual culture. These may include: approaches to working with living artists and documents of ephemeral art; theories of the animal gaze; approaches to practice-as-research; documentary; memory and memorialisation; the relationship between film, art and history; close reading; bricolage; walking; intermediality; and projects in art and science among others. Throughout the course students will explore important theoretical concepts and artistic paradigms in these areas, applying them in weekly exercises and seminar preparations, and ultimately using one (or more) of them in their assessed work.

Detailed course information

Managing the Past: Heritage Politics and Practice (AY5010)

30 Credit Points

This course introduces students to the basic tenets of cultural heritage management at national and international level. Through the interdisciplinary lens of heritage studies, you will learn about the different political, social and economic meanings of heritage. Specific focus is placed on archaeological heritage, how its significance and stewardship has changed over time, and what policies and practices inform its management today. You will also learn about key challenges facing the sector.

Detailed course information

Negotiation and Cross - Cultural Management (BU5072)

15 Credit Points

Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

Detailed course information

Programme Fees

Stage 1

Compulsory Courses

Getting Started at the University of Aberdeen (PD5006)

This course, which is prescribed for all taught postgraduate students, is studied entirely online, takes approximately 5-6 hours to complete and can be taken in one sitting, or spread across a number of weeks.

Topics include orientation overview, equality and diversity, health, safety and cyber security and how to make the most of your time at university in relation to careers and employability.

Successful completion of this course will be recorded on your Enhanced Transcript as ‘Achieved’.

Detailed course information

Critical Skills: Reading and Engagement (PD50C2)

This course will equip you with the essential skills required to engage with your postgraduate studies. Through a series of lectures, interactive seminars and authentic materials, you will build on your critical thinking skills with fellow PGT students from across the school. Critical Reading, essay writing and presentation skills will be offered as part of this course, providing students with skills fundamental to PGT and workplace contexts.

Detailed course information

Critical Skills: Research and Dissemination (PD55C1)

This course will equip you with core research and dissemination skills. Centred on an interdisciplinary approach to research, the course will allow you to engage with peers from various research backgrounds to contribute, discuss and share in an interactive academic community. The course will detail key research techniques and communicative modes for successful dissemination. Communication skills specific to engaging with industry stakeholders will also be covered as part of this course in order to boost employability.

Detailed course information

Communication Theory and Analysis (LN5019)

30 Credit Points

This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary)

Managing the Past: Heritage Politics and Practice (AY5010)

30 Credit Points

This course introduces students to the basic tenets of cultural heritage management at national and international level. Through the interdisciplinary lens of heritage studies, you will learn about the different political, social and economic meanings of heritage. Specific focus is placed on archaeological heritage, how its significance and stewardship has changed over time, and what policies and practices inform its management today. You will also learn about key challenges facing the sector.

Detailed course information

Marketing Management (BU5039)

15 Credit Points

The course will apply theoretical and practical content to explore the key concepts of Marketing in Management to provide students with an understanding of, coordinating and controlling marketing activities. A key theme running throughout the course is the importance of creating customer value. The aim is to provide you with an understanding of the role of marketing and relevant critical strategies in establishing, developing and maintaining customer value.

Detailed course information

Negotiation and Cross - Cultural Management (BU5072)

15 Credit Points

Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

Detailed course information

Research Methods in Film and Visual Culture (FS5022)

30 Credit Points

This team-taught course will introduce students to key research methods in the field of film and visual culture as utilised in the research and practice of faculty members in the department. Each week students will engage with a range of written and visual materials relating to a specific approach to the study and/or production of visual culture. These may include: approaches to working with living artists and documents of ephemeral art; theories of the animal gaze; approaches to practice-as-research; documentary; memory and memorialisation; the relationship between film, art and history; close reading; bricolage; walking; intermediality; and projects in art and science among others. Throughout the course students will explore important theoretical concepts and artistic paradigms in these areas, applying them in weekly exercises and seminar preparations, and ultimately using one (or more) of them in their assessed work.

Detailed course information

Stage 2

Compulsory Courses

Public Engagement for Arts (EL5596)

30 Credit Points

Art and culture are integral to our daily lives, and the ways in which these are experienced are continually changing. Whether it is in a street performance, a public gallery, an academic festival, a webcast, a documentary or in social media, the relationship between the creative artist and those who consume it, is complex and can itself be a creative process. This course explores the many ways in which creative materials can be brought to public view, and how different forms of communication, aural, verbal and visual, can enhance public engagement with aesthetic experiences and the discourses around these.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following electives (course availability may vary)

Managing Self and Others (BU5581)

15 Credit Points

HRM underpins all that we seek to achieve when working with other people. It includes employment law, personal skills, and the knowledge to assess what is the right approach to the many challenges that face managers every day. This course is run by tutors who have that knowledge, skill and experience. It includes fine tuning your skills in role play which extend through presentations, interviews, and negotiation to achieve success. At the end of the course you will feel confident to face the challenges of management, and convince a prospective employer of your competence and ability.

Detailed course information

The Leadership Challenge (BU5584)

15 Credit Points

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through workshops, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to try out a range of practical tools and techniques to assist you in the development of your own approach to leadership.

Detailed course information

Cultural Property Issues: Law Art and Museums (LS55UU)

30 Credit Points

Taught by museum and law academics, this course will examine cultural property issues such as treasure trove, looting and repatriation, forgery, sacred and street art, and the derogatory treatment of art. Objects from the University Museum and collections worldwide will be drawn on to illustrate aspects of the course. Museum practice and operational experience will also inform certain aspects. Students will be encouraged to explore and develop their own ideas. Facilitating this, the course will include a programme of case studies and/or issue papers to be presented by students for class discussion.

Detailed course information

Managing the Present: Heritage Communities and Representation (AY5510)

30 Credit Points

This course examines “who” is represented in current frameworks for cultural heritage management, and explores possibilities and problems linked to community engagement. You will learn about approaches and ethics when working with groups that have a stake in archaeological sites and narratives, from indigenous peoples to experts and politicians. Through a joint field project, you will gain direct experience in identifying and engaging Aberdeenshire communities in heritage interpretation.

Detailed course information

Programme Fees

Stage 1

Compulsory Courses

Communication Theory and Analysis (LN5019)

30 Credit Points

This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.

Detailed course information

Getting Started at the University of Aberdeen (PD5006)

This course, which is prescribed for all taught postgraduate students, is studied entirely online, takes approximately 5-6 hours to complete and can be taken in one sitting, or spread across a number of weeks.

Topics include orientation overview, equality and diversity, health, safety and cyber security and how to make the most of your time at university in relation to careers and employability.

Successful completion of this course will be recorded on your Enhanced Transcript as ‘Achieved’.

Detailed course information

Critical Skills: Reading and Engagement (PD50C2)

This course will equip you with the essential skills required to engage with your postgraduate studies. Through a series of lectures, interactive seminars and authentic materials, you will build on your critical thinking skills with fellow PGT students from across the school. Critical Reading, essay writing and presentation skills will be offered as part of this course, providing students with skills fundamental to PGT and workplace contexts.

Detailed course information

Critical Skills: Research and Dissemination (PD55C1)

This course will equip you with core research and dissemination skills. Centred on an interdisciplinary approach to research, the course will allow you to engage with peers from various research backgrounds to contribute, discuss and share in an interactive academic community. The course will detail key research techniques and communicative modes for successful dissemination. Communication skills specific to engaging with industry stakeholders will also be covered as part of this course in order to boost employability.

Detailed course information

Optional Courses

Choose a further 30 credit points from the following:

Managing the Present: Heritage Communities and Representation (AY5510)

30 Credit Points

This course examines “who” is represented in current frameworks for cultural heritage management, and explores possibilities and problems linked to community engagement. You will learn about approaches and ethics when working with groups that have a stake in archaeological sites and narratives, from indigenous peoples to experts and politicians. Through a joint field project, you will gain direct experience in identifying and engaging Aberdeenshire communities in heritage interpretation.

Detailed course information

Marketing Management (BU5039)

15 Credit Points

The course will apply theoretical and practical content to explore the key concepts of Marketing in Management to provide students with an understanding of, coordinating and controlling marketing activities. A key theme running throughout the course is the importance of creating customer value. The aim is to provide you with an understanding of the role of marketing and relevant critical strategies in establishing, developing and maintaining customer value.

Detailed course information

Negotiation and Cross - Cultural Management (BU5072)

15 Credit Points

Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

Detailed course information

Research Methods in Film and Visual Culture (FS5022)

30 Credit Points

This team-taught course will introduce students to key research methods in the field of film and visual culture as utilised in the research and practice of faculty members in the department. Each week students will engage with a range of written and visual materials relating to a specific approach to the study and/or production of visual culture. These may include: approaches to working with living artists and documents of ephemeral art; theories of the animal gaze; approaches to practice-as-research; documentary; memory and memorialisation; the relationship between film, art and history; close reading; bricolage; walking; intermediality; and projects in art and science among others. Throughout the course students will explore important theoretical concepts and artistic paradigms in these areas, applying them in weekly exercises and seminar preparations, and ultimately using one (or more) of them in their assessed work.

Detailed course information