Enterprise Workshop - Understanding your market
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A free online workshop covering the essentials of starting a business. An hour long and tailored specifically for university founders.
You may have heard that 90% of new businesses fail, but what’s the story behind this scary statistic?
Most of these failures are linked to a poor understanding of customer needs and target markets.
This workshop will teach you the first steps of interacting with your potential customers and using their feedback to shape your proposition.
Key topics include: - Identifying your target market and its size and value - Customer engagement tips - A customer-centred approach to proposition development
- Speaker
- Converge
- Booking
- Online booking available