Lecturer
- About
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- Email Address
- adeel.khalid@abdn.ac.uk
- Office Address
- School/Department
- Business School
Biography
Adeel Khalid is Lecturer in Marketing (T&R). Prior to joining University of Aberdeen, Adeel worked as an Assistant Professor with Xiamen University Malaysia and NUST University Pakistan. He also worked as a research and teaching assistance in New Zealand and United Kingdom. Working in different countries for several years has enriched his background in teaching and research.
Qualifications
- Marketing2021 - The University of Auckland New Zealand
- Research
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Research Specialisms
- Marketing
- Leadership
- International Marketing
Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is HESA open data, published under the Creative Commons Attribution 4.0 International licence.
Current Research
Digital Transformation, Consumer well-being, Sustainability
Past Research
Selling, religiosity, anti-consumption
Supervision
I am interested in supervising PhD students in the domain of Digital transformation, Leadership theories in shaping marketing practices, and sustainability related proposals are welcome
- Teaching
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Programmes
- Postgraduate, 3 stage, September start
- Publications
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Growth hacking adoption in focus: Developing scale and enhancing the nomological network of its antecedents
Journal of Business Research, vol. 189, 115179Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1016/j.jbusres.2025.115179
Fear of Covid-19 and Hotel Frontline Employees’ Sense of Work Alienation:: Intervening and Interactional Analysis
Journal of Hospitality & Tourism Research, vol. 48, no. 5, pp. 821-833Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/10963480221112054
Invigorating the spirit of being adaptive:: Examining the role of spiritual leadership in adaptive selling
Journal of Business Research, vol. 177, 114648Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1016/j.jbusres.2024.114648
Managerial latitude and adaptive selling:: Important roles of salesperson perceived control and work centrality
Journal of Business Research, vol. 172, 114441Contributions to Journals: ArticlesParticipative leadership and service recovery performance: a moderated mediation model
Journal of Service Theory and Practice, vol. 33, no. 4, pp. 537-555Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1108/JSTP-07-2022-0146
Bridging the gap between product design and customer engagement: Role of self-determined needs satisfaction: Role of self-determined needs satisfaction
Sage Open, vol. 11, no. 4Contributions to Journals: Articles