Knowledge Transfer Partnership: ANM Group

Knowledge Transfer Partnership: ANM Group
2021-01-18

ANM Group is one of the largest producer owned co-operative businesses in Scotland and the UK and plays a major role in Scotland's agricultural, commercial and hospitality sectors specialising in auction, appraisal and valuation services for livestock, vehicles, plant, machinery, equipment and specialist items.  ANM also have a rural property division specialising in sales and valuations of farms, estates and agricultural land.   We had a highly successful Knowledge Transfer Partnership (KTP) project with the University of Aberdeen Business School to develop, implement and sustain a step-change digital marketing and communication strategy targeted at converting how ANM engaged with our customers, members, employees and partners.

The KTP transformed the way we connect and engage with our stakeholders. It allowed us to significantly increase the number of customers that engaged with us which resulted in a 420% increase in online engagement and a 6-fold increase in online reach. Our team use a range of digital marketing tools to specifically target potential customers saving us time and money to concentrate on other areas of the business.

The findings from the KTP have helped us significantly over the last year. Due to Covid-19 and the restrictions placed on the business, we fast tracked and implemented several significant changes to allow more of our business to operate online. This allowed us to hold live non-catalogued online sales in real time of all categories of livestock – a first in the UK.  It also allowed the business to stream all sales online for the benefit of vendors who were unable to attend sales due to restrictions – this in addition to buyer platforms.  Using a multi camera approach all steaming on the same platform with live sound so they could see their stock sold.  Vehicle and Machinery sales were also held entirely online with customers able to forward enter all items for sale ahead of the sales and keep up to date with all equipment entered for sale. Using the knowledge from the KTP we were able to use various findings from the project including Google Analytical data to target our customer base, refresh and simplify our website and improve how we communicated and interacted with our customers.

The KTP delivered the know-how capability and a confidence that has empowered our team to implement meaningful and high impact changes across the business. We use the knowledge from the KTP daily which continues to attract ways of interacting with customers.

Grant Rogerson, CEO, ANM Group

 

Are you an ambitious company looking to drive transformational change and strategic growth, enhance productivity and develop your workforce? If so, register for the University of Aberdeen Business School’s Knowledge Transfer Partnership event on 4th February 2021, 9.30am-10.30am. Full details & booking link:https://www.abdn.ac.uk/business/events/16249/ 

Published by Business School, University of Aberdeen

Search Blog

Browse by Month

2024

  1. Jan There are no items to show for January 2024
  2. Feb There are no items to show for February 2024
  3. Mar There are no items to show for March 2024
  4. Apr
  5. May There are no items to show for May 2024
  6. Jun There are no items to show for June 2024
  7. Jul There are no items to show for July 2024
  8. Aug There are no items to show for August 2024
  9. Sep There are no items to show for September 2024
  10. Oct There are no items to show for October 2024
  11. Nov There are no items to show for November 2024
  12. Dec There are no items to show for December 2024

2023

  1. Jan There are no items to show for January 2023
  2. Feb There are no items to show for February 2023
  3. Mar There are no items to show for March 2023
  4. Apr There are no items to show for April 2023
  5. May There are no items to show for May 2023
  6. Jun
  7. Jul There are no items to show for July 2023
  8. Aug There are no items to show for August 2023
  9. Sep There are no items to show for September 2023
  10. Oct There are no items to show for October 2023
  11. Nov There are no items to show for November 2023
  12. Dec There are no items to show for December 2023

2022

  1. Jan
  2. Feb There are no items to show for February 2022
  3. Mar
  4. Apr
  5. May There are no items to show for May 2022
  6. Jun There are no items to show for June 2022
  7. Jul There are no items to show for July 2022
  8. Aug There are no items to show for August 2022
  9. Sep
  10. Oct There are no items to show for October 2022
  11. Nov
  12. Dec There are no items to show for December 2022

2021

  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May
  6. Jun There are no items to show for June 2021
  7. Jul There are no items to show for July 2021
  8. Aug There are no items to show for August 2021
  9. Sep
  10. Oct There are no items to show for October 2021
  11. Nov
  12. Dec

2020

  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May There are no items to show for May 2020
  6. Jun There are no items to show for June 2020
  7. Jul
  8. Aug There are no items to show for August 2020
  9. Sep
  10. Oct
  11. Nov
  12. Dec There are no items to show for December 2020

2019

  1. Jan There are no items to show for January 2019
  2. Feb
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul
  8. Aug There are no items to show for August 2019
  9. Sep
  10. Oct
  11. Nov There are no items to show for November 2019
  12. Dec There are no items to show for December 2019

2018

  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May There are no items to show for May 2018
  6. Jun
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec There are no items to show for December 2018

2017

  1. Jan There are no items to show for January 2017
  2. Feb There are no items to show for February 2017
  3. Mar There are no items to show for March 2017
  4. Apr There are no items to show for April 2017
  5. May There are no items to show for May 2017
  6. Jun There are no items to show for June 2017
  7. Jul There are no items to show for July 2017
  8. Aug There are no items to show for August 2017
  9. Sep There are no items to show for September 2017
  10. Oct There are no items to show for October 2017
  11. Nov
  12. Dec