Anna Johnston (2015), Lead Access Officer
I was attracted to this programme at Aberdeen due to its combination between theoretical study in marketing and business management, and practical experience. Whilst the course was primarily centred on marketing, it also included modules in accounting, interpersonal management, business modelling and research, giving me a broader understanding of how marketing connects with the wider business environment.
Practical industry weeks were built into the programme, which gave me exposure to different areas such as energy, the third sector, and tourism. I opted to do the work based summer project over the traditional dissertation route. This was a great opportunity to apply my knowledge into real life business scenarios.
The support services at the University are excellent and I would highly recommend students to take advantage of co-curricular activities. One of my highlights of my time at Aberdeen was taking part in the Careers Service mentoring programme. I was paired with a CEO who is an Aberdeen alumnus; this was a great chance to get advice and learn from an experienced professional.
When I started the programme, I was slightly apprehensive as I'd studied History for my undergraduate degree. However the programme is aimed at people from business backgrounds as well as for students looking to convert to a marketing career. The lecturers were so supportive when it came to preparing for assignments and the class sizes were small which made it easy to get to know other students.