Dr Yanghong Hu
Dr Yanghong (Alice) Hu who was born in China is working as a lecturer at Department of Management Studies, University of Aberdeen Business School. She received her PhD degree in Management from Hong Kong Baptist University located in Hong Kong, China.
Her research has a dual focus on consumer behavior and business strategy. She explores topics in consumer behavior like customer role stress and service relationship in service co-production, round time, mobile app engagement, product recalls of foreign brands, etc.
She also explores topics in business strategy like digital platform management, firm innovation, knowledge sharing, corporate diversification, institutional theory, and various resource-based theories.
Funding and Grants
Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025 (Co-investigator, Funding amount: 480,000 RMB/54,000 GBP)
Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/23,000 GBP)
Dr Yanghong Hu is a Fellow of the Higher Education Academy (FHEA) in the UK.
BU5048 Business Strategy
BU5579 Internationalisation (Course Coordinator 2019/20, 2020/21, 2021/22)
IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22)
MS4540 Business Management Dissertation (Course Coordinator 2019/20)
MS4536 Business Strategy
QB4505 Business Strategy (Qatar Campus)
QB2506 Introduction to International Business (Qatar Campus)
Non-course Teaching Responsibilities
Dr Yanghong Hu is the programme leader of MSc Management and Finance (online).
Page 1 of 1 Results 1 to 10 of 10
How do servant leadership and self-esteem at work shape family performance in China?: A resource-gain-development perspectiveManagement Decision, vol. 60, no. 3, pp. 550-566Contributions to Journals: Articles
Motivation for users’ knowledge sharing behavior in virtual brand communities: A psychological ownership perspectiveAsia Pacific Journal of Marketing and LogisticsContributions to Journals: Articles
Exploring regulatory fit between service relationships and appeals in co-productionJournal of Services Marketing, vol. 35, no. 4, pp. 505-515Contributions to Journals: Articles
The effects of slack resource of R&D professionals on firm performance: evidence from traditional manufacturing firms in an emerging economyInternational Journal of Human Resource Management, vol. 31, no. 12, pp. 1594-1616Contributions to Journals: Articles
Impact of inclusive leadership on employee innovative behavior: Perceived organizational support as a mediatorPloS ONE, vol. 14, no. 2, 0212091Contributions to Journals: Articles
Developed market or developing market?: A perspective of institutional theory on multinational enterprises’ diversification and sustainable development with environmental protectionBusiness Strategy and the Environment, vol. 27, no. 7, pp. 858-871Contributions to Journals: Articles
Symbiosis-Orientation and the Survival of Small–Large Strategic AlliancesJournal of Entrepreneurship and Innovation in Emerging Economies, vol. 4, no. 2, pp. 121-136Contributions to Journals: Articles
Product Diversification and Firm Performance in China: A Perspective of Sub-National InstitutionsAcademy of Management Proceedings, vol. 2018, no. 1Contributions to Journals: Abstracts
How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry EffectJournal of Cross-Cultural Psychology, vol. 47, no. 10, pp. 1307-1320Contributions to Journals: Articles
Role Stressors in the Organizations: An Integrated Research Framework and Future DirectionsSoft Science (In Chinese 软科学), vol. 28, no. 9, pp. 82-86Contributions to Journals: Articles