Dr Yanghong Hu
Dr Yanghong Hu

Dr Yanghong Hu


712 MacRobert Building
Old Aberdeen Campus
581 King Street
AB24 5UA

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Dr Yanghong (Alice) Hu who was born in China is working as a lecturer at Department of Management Studies, University of Aberdeen Business School. She received her PhD degree in Management from Hong Kong Baptist University located in Hong Kong, China.

Her research has a dual focus on consumer behavior and business strategy. She explores topics in consumer behavior like customer role stress and service relationship in service co-production, round time, mobile app engagement, product recalls of foreign brands, etc.

She also explores topics in business strategy like digital platform management, firm innovation, knowledge sharing, corporate diversification, institutional theory, and various resource-based theories.


Funding and Grants

Funded Projects

Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025 (Co-investigator, Funding amount: 480,000 RMB/54,000 GBP)

Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/23,000 GBP)



Teaching Responsibilities

Teaching Recognition

Dr Yanghong Hu is a Fellow of the Higher Education Academy (FHEA) in the UK.

Postgraduate Courses

BU5048 Business Strategy 

BU5579 Internationalisation (Course Coordinator 2019/20, 2020/21, 2021/22)

Undergraduate Courses

IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22)

MS4540 Business Management Dissertation (Course Coordinator 2019/20)

MS4536 Business Strategy

QB4505 Business Strategy (Qatar Campus)

QB2506 Introduction to International Business (Qatar Campus)

Non-course Teaching Responsibilities

Dr Yanghong Hu is the programme leader of MSc Management and Finance (online).


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