Dr Yanghong Hu

Dr Yanghong Hu
Dr Yanghong Hu
Dr Yanghong Hu


Email Address
Telephone Number
+44 (0)1224 274079
Office Address
712 MacRobert Building
Old Aberdeen Campus
581 King Street
AB24 5UA

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Business School


Dr Yanghong (Alice) Hu who was born in China is working as the Interim Head of Group for the Strategy, Marketing, and Entrepreneurship Group and as a lecturer at the Department of Management Studies, University of Aberdeen Business School. She received her Ph.D. degree in Management from Hong Kong Baptist University located in Hong Kong, China.

Her research has a dual focus on business strategy and consumer behavior. She explores topics in business strategy like digitalization, firm innovation, and corporate diversification.

She also explores topics in consumer behavior like service relationships in service co-production, round time, mobile app engagement, branding, etc.

Memberships and Affiliations

Internal Memberships

10/2022 to Now: Interim Head of Group for the Strategy, Marketing, and Entrepreneurship Group

04/2024 to Now: Program Leader of MSc International Business Management

05/2023 to Now: Exams Officer for Undergraduate Management Studies and International Business Programmes

External Memberships

Dr. Yanghong Hu is a Fellow of the Higher Education Academy (FHEA) in the UK.


Funding and Grants

Erasmus Staff Mobility Funding

In 2023, Dr. Yanghong Hu was solely awarded the Erasmus Staff Mobility funding with an amount of EUR 4,559 under project 2020-1-UK01-KA103-078723.

Research Funding

Research on Meaning, Structure, and Multi-level Mechanisms of Algorithm Power. Funded by National Natural Science Foundation of China, 2023-2026. (Co-investigator, Funding Amount: 450,000RMB/56,000GBP)

Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025. (Co-investigator, Funding Amount: 480,000 RMB/60,000 GBP)

Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/25,000 GBP)



Teaching Responsibilities

Postgraduate Courses

BU5048 Business Strategy 

BU5579 Internationalisation (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23, 2023/24)

QB5548 Internationalisation (Qatar Campus) (Course Coordinator 2023/24)

Undergraduate Courses

IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23)

MS4540 Business Management Dissertation (Course Coordinator 2019/20)

MS4536 Business Strategy

QB4505 Business Strategy (Qatar Campus)

QB2506 Introduction to International Business (Qatar Campus)

QB2505 Operations Management (Qatar Campus)


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