The resources listed below are mostly hosted on external websites. The Careers and Employability Service website also has information on using social media in your job-seeking. Find out more.

Online Professionalism and Social Media

Online Professionalism and Employability guide

Advice on how to use social media effectively to connect with employers and enhance your career prospects.

  • Author: Gabi Lipan and Dr Emily Nordmann, School of Psychology, University of Aberdeen
  • Published: 2017
  • Download PDF 8.4 MB
Mini Career Course: Linkedin: Building your Profile

LinkedIn is a professional networking platform which provides a multitude of opportunities for students and graduates to research and develop their career opportunities through making meaningful connections. This mini online course takes you through all the steps you need to get your profile ready to start connecting.

Mini Career Course: Connecting with LinkedIn

LinkedIn is a professional networking platform which provides a multitude of opportunities for students and graduates to research and develop their career opportunities through making meaningful connections. This mini online career course gives you an insight into how to maximise the value of engaging on LinkedIn for your career and professional development.

Developing your online personal brand

Follow these guidelines to review and develop your online personal brand and check you are presenting a good impression of yourself to employers. If you are using a mac you may encounter problems with the pdf, please use the word version instead.

Job hunting and social media (Prospects)

Advice on how to use social media accounts to your advantage and create an online profile that impresses employers.

Social Media for your Student and Graduate Job Search

Advice on how to use social media effectively to improve your job-seeking strategy.

  • Author: Marielle Kelly
  • Published: 2016

You will find this book in the Careers Service library on the second floor of the Hub.

Using Social Media to Help Find a Job

Advice from Campbell Urquhart of the Urquhart Partnership on how you can use social media effectively in your job search.

Digital Literacy - Digital Tattoos video (University of Aberdeen Toolkit)

Video clip with useful advice for building an effective online profile.

Personal Branding Resources (IdeasByNet)

A Social Media careers resource for students. It features a collection of articles containing advice on how to develop a personal brand, putting you in a much stronger position when entering the graduate job market.

Student guide to Social Media

Useful resource for finding out how specific social media platforms can be used effectively for job-seeking and career planning.

Using LinkedIn for Career Research

This video explains how to use LinkedIn for Career Research

LinkedIn

LinkedIn operates the world's largest professional network on the Internet with more than 100 million members in over 200 countries and territories.

LinkedIn Student Guides

Short video guides to get you started on using LinkedIn for networking and searching for jobs.

The ultimate Linkedin cheat sheet (LeisureJobs)

Advice on how to create a Linkedin profile that will maximise your chances of impressing employers.

Optimise your LinkedIn Profile in 7 Easy Steps

Helpful advice for creating an effective profile on LinkedIn.

99 LinkedIn Profile Tips (Zety)

Hints and tips for creating a LinkedIn Profile that will impress employers.

LinkedIn for Job Seekers: How to Optimize your LinkedIn Profile (Purdue University Global)

The resource guides readers through the process of creating a LinkedIn profile, offering specific tips to optimize each section. Some topics covered include tips for writing your headline, building your experience section, claiming a custom URL and adding relevant skills.

Social Media and Your Digital Identity - advice from Nokia and Milkround

Tips on how to maange your online presence.

  • Author: Rebecca Gloyne, Global Acquisition Manager - Nokia
  • Download PDF 123.5 KB
Brand Yourself - free online profile checker

This free online tool allows you to check and clean-up how you appear in internet search results.

How to write a LinkedIn summary: experts comment (OutwitTrade)

Writing a strong summary for your LinkedIn profile will help to capture the interest of employers. In this article various working professionals have contributed advice and tips on writing an effective summary.

Developing your online personal brand (word version for MAC users)

Follow these guidelines to review and develop your online personal brand and check you are presenting a good impression of yourself to employers. If you are using a mac you may encounter problems with the pdf, please use this word version instead.

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