Professor Jie Wu

Professor Jie Wu
Professor Jie Wu
Professor Jie Wu

Chair in Strategy and Entrepreneurship

Accepting PhDs

Email Address
Office Address

University of Aberdeen Business School

King's College, Aberdeen AB24 3FX, UK

Business School


Professor Jie Wu is a Chair Professor of Strategy and Entrepreneurship at the University of Aberdeen in the UK. He has published extensively in prestigious academic journals, among which 10+ published in Financial Times Top 50 Journals and UTD Top 24 journals, such as Strategic Management Journal, Journal of International Business Studies, Journal of Management Studies, Research Policy, Human Resource Management, Strategic Entrepreneurship JournalJournal of Business Ethics etc. 

His current research interests include digital inclusiveness, female entrepreneurship, artificial intelligence and renewable energies, innovation and internationalisation, culture and institutions, among others. His comprehensive study is highly acknowledged in elite business magazines such as Harvard Business Review and Forbes. He has been ranked in the top two percent of the world's foremost scientists by Stanford University scholars in 2021-2022 and 2022-2023, respectively, according to the published impact of all scholars worldwide.,work%20primarily%20in%20the%20area%20of%20International%20Business )

Presently, he is serving as Area Editor of Technovation, Associate Editor of Asian Business & Management, and Regional Editor of Asia Pacific Business Review. He held the position of a visiting scholar at prestigious institutions such as Stanford University (under the guidance of Professor James G. March), Columbia University Business School, Hong Kong University of Science and Technology, among others. He has instructed at several universities, such as University of Leeds, National University of Singapore, University of Auckland, Shanghai University of Finance and Economics, University of Macau, and others.

You can follow his research on 



Internal Memberships

Professor Wu is the Co-Director of the Africa-Asia Centre for Sustainability Research, launched in 2021.


Research Areas

Accepting PhDs

I am currently accepting PhDs in Management.

Please get in touch if you would like to discuss your research ideas further.

Email Me


Accepting PhDs

Research Specialisms

  • International Business
  • Gender Studies
  • Strategic Management
  • Cultural Studies

Our research specialisms are based on the Higher Education Classification of Subjects (HECoS) which is HESA open data, published under the Creative Commons Attribution 4.0 International licence.



Special Issue Technovation

Digital Technologies and Crowdfunding for Entrepreneurship in Emerging Markets

This special issue (SI) explores how digital technologies can be better utilized to enhance crowdfunding for entrepreneurship in emerging markets. Entrepreneurial funding in the early stages poses challenges, but the appeal of distributed online financing for new ventures is increasing due to accelerated innovation and market adoption rates. While online social networking initially emerged as a consumer-focused service, entrepreneurs are now leveraging both formal and informal networks to gather capital. Crowdfunding, a type of venture funding obtained through crowdsourcing, has become a rapidly growing online ecosystem. Resource-constrained entrepreneurs are turning to crowdfunding as an innovative way to manage capital by pre-emptively securing funds for production and sales (Frydrych, et al., 2014; Harrison 2013). Rather than pitching to professional investors, entrepreneurs target "amateurs" or consumers with shared interests to pre-finance their services or products. Crowdfunding helps mitigate the risk of underfunding a project for both entrepreneurs and investors since investments are only executed when the minimum funding threshold is met.

In emerging or developing countries with limited access to digital technologies, offline crowdfunding activities still hold significance. These activities include community-based crowdfunding, offline crowdfunding events, local business sponsorships, traditional savings and lending circles, and print media/flyers. However, in recent times, crowdfunding platforms have attracted funding from a wider range of investors to allow entrepreneurs to showcase their ideas and projects to a large audience.

This SI will provide a more solid understanding of the potential to improve funding availability for entrepreneurs. This is likely to democratize access to funding in emerging markets, and open opportunities globally. Thus, it is important to examine the role of digital technologies in supporting crowdfunding in emerging markets’ entrepreneurial ventures.


  • Submissions start: April 1, 2024
  • Submission deadline: June 30, 2024
  • Expected date of publication online by the end of Spring 2026




Professor Wu would be interested in supervising potential PhD students in these areas:

  • Gender inequality and social identities
  • Culture and insititutions
  • Innovation and internationalization of emerging multinational enterprises
  • Top management team/board of director diversity and faultline's strategic influences
  • Institutional complexity and Political/business connections
  • Imitation, innovation and entrepreneurship
  • Dynamic capabilities in managing international alliances
  • Emerging economies firms' CSR and sustainability practices
  • Internationalisation of SMEs and family firms 

Teaching Responsibilities

60+ MBA (Aberdeen campus)

Course coordinator

EMBA Shanghai – short course

EMBA London - guest lecture

EMBA Shanghai 

7 Courses moderator

All levels student supervision



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