The University of Aberdeen has welcomed the news today (Tuesday 14 October) that the Scottish Universities International Group has been successful in bidding for a Scottish Government funded project which aims to promote Scotland in India and China.
As part of the Scottish Universities International Group, the University, working in partnership with 14 universities from across Scotland, will receive £130,000 in support of an international media campaign which aims to highlight the benefits of studying at Scottish Higher Education institutes.
This is one of five projects to have received a share of the Scottish Government's new £941,000 International fund to promote Scotland's colleges and universities to the world.
Announcing the successful bidders, the Cabinet Secretary for Education and Lifelong Learning, Fiona Hyslop said the funding would help provide world class learning opportunities for students and staff, which would benefit them, Scotland's colleges and universities and the economy.
Ms Hyslop said: "In the present economic climate, it is even more important that the Scottish Government should create a smarter, fairer Scotland with opportunities for everyone to flourish. Lifelong learning has a key part to play in that, offering benefits for individuals, our colleges and universities and industry.
"Scotland's education system is one of our competitive advantages and at a time when the brightest and best will be more discerning about where they study, promoting Scotland becomes even more important.
"This new fund will support our work to promote international lifelong learning by increasing the capacity of our colleges and universities to attract and retain students and high calibre staff from across the globe, while improving opportunities for students and staff from Scotland to develop their skills and experience overseas.
"The successful bids will also help promote and enhance Scotland's reputation in the further and higher education market throughout the world, while enabling us to ensure that we continue to deliver world class learning opportunities at home."
Jennifer Fernandes, Head of International Office for the University of Aberdeen said: "International students make an important contribution to university life across Scotland, both in terms of cultural enrichment and economic impact. In recognition of this one of the main objectives for the University of Aberdeen is to further boost our already strong track record in attracting students from across the globe.
"The Scottish Universities International Group creates a prime opportunity for us to work alongside fellow Scottish universities to continue to develop our global reach and enhance the promotion of what higher education in Scotland offers, to an international audience."