In this HERU Blog post we introduce the first of our 'HERU Explains...' video series. We'll use the 'HERU Explains...' series to briefly introduce some of the economic tools and concepts we use in health economics.
In this video, we explain how we use Discrete Choice Experiments (DCEs) to measure preferences in health. In a DCE we use surveys to ask people to make trade-offs between alternative options, and in this way, we can identify what people value about the health service and their healthcare. These values can be used to design healthcare services that improve people’s lives.
In HERU we have been using DCEs for over 20 years. We pioneered the application of DCEs in health economics and continue to develop the method.
For more information on the development and application of DCEs in HERU, please visit the Preference And ValuE theme website.
Thanks to Dr Luis Loría and Dr Verity Watson for their work creating this video.
HERU is supported by the Chief Scientist Office (CSO) of the Scottish Government Health and Social Care Directorates (SGHSC). The views expressed here are those of the Unit and not necessarily those of the CSO.
