Introduction to Preference And ValuE theme

Theme leader: Dr Verity Watson

The aims of the research group are to develop and apply economic methods of valuing health and healthcare. Our work explores the value that individuals, patients and society places on the benefits of health and care. Research in this theme combines methodological research on stated preference methods with applications to challenging settings.

Our methodological research combines several approaches including surveys, field experiments, laboratory experiments and qualitative research methods to better understand individuals preferences for health and care and how these can be measured using stated preference tasks.