BUSINESS RESEARCH METHODS

BUSINESS RESEARCH METHODS
Course Code
MS 4032
Credit Points
30
Course Coordinator
Dr N Mauthner

Pre-requisites

Available only to students in Programme Year 4.

Notes

Compulsory for Single Honours Management, and Accountancy and for students proceeding to a Management, Sports & Leisure Management or Accountancy Dissertation. Option for all level 4 students in the Business School.

Overview

This course provides an introduction to research methodology including topics such as; history of research in business; philosophical, ontological and epistemological approaches; study design and writing research proposals/plans; conducting a literature review; critical appraisal of research literature; qualitative and quantitative methods of business research; case study strategies; ethics; gaining access; data analysis techniques; presenting research plans; using research in business; learning organisations; and action research.

Structure

1 two-hour lecture per week (for 12 weeks) and 1 two-hour workshop/tutorial per week (for 11 weeks).

Assessment

1st Attempt: Extended essay (20%); Critical research of selected research papers and development of associated research plan (20%); examination (60%).