Research PG
- About
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- Email Address
- h.ali.18@abdn.ac.uk
- Office Address
Office # F03, MacRobert Building.
- School/Department
- Business School
Biography
Hafiz’s story is a global narrative, spanning from the entrepreneurial landscapes of Pakistan to the academic depths of the United Kingdom and now to the innovation epicenter of Silicon Valley. As a strategist and global citizen, Hafiz has seamlessly navigated diverse cultures, honing his expertise in digital marketing and entrepreneurship.
His journey began in Pakistan, where he established a healthcare-focused digital marketing agency from the ground up. This venture thrived and garnered recognition from esteemed platforms like Forbes and HBR, a testament to his strategic acumen and leadership. Hafiz’s pursuit of knowledge led him to the UK, where he delved into the academic world, pursuing a Ph.D. in Management focusing on entrepreneurship and crowdfunding. This academic endeavor deepened his understanding of complex business landscapes and enriched his practical skill set.
Now in Silicon Valley, Hafiz is fuelled by the region's dynamic energy and innovation. He has furthered his credentials with a Marketing Management Certification from UCSC and a specialized program in Innovation and Entrepreneurship from Stanford. His publication, ‘Digital Passport,’ is a guiding beacon for aspiring marketers, showcasing his dedication to education and mentorship. This commitment is further recognized through his Chartered MCIM status and active membership in the American Marketing Association, where he mentors the next generation of marketing leaders.
Hafiz’s expertise is globally acknowledged, as evidenced by features in renowned publications, including Yahoo, The London Economics, and Business Matters Magazine. He frequently shares his opinions on Entrepreneur, Influencive, and AllBusiness platforms.
Looking ahead, Hafiz is driven by a profound ambition to make contributions to global innovation and entrepreneurship. His journey is more than a career path; it's a commitment to shaping the future of digital marketing and fostering the next generation of global business leaders.
Qualifications
- PhD in Management (Entrepreneurship-Crowdfunding)2023 - University of Aberdeen
Stakeholder Perceptions of Crowdfunding as a source of early-stage Entrepreneurial Funding; The Case of Pakistan.
- Innovation and Entrepreneurship Program2023 - Stanford University
- Sharpen your Communication Skills2021 - Stanford University
- Diploma in Islamic Finance2021 - CIMA (UK)
- Cert. Disruptive Strategy with Clayton Christensen2019 - Harvard University
- MSc. Digital Marketing Leadership2018 - University of Aberdeen
- Mastering Value Propositions2017 - Strategyzer
- Mastering Business Models2017 - Strategyzer
- M.A. Political Science2009 - University of the Punjab
- B.A. Journalism2007 - University of the Punjab
Memberships and Affiliations
- Internal Memberships
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Hafiz actively engaged in internal academic communities and governance during his PhD tenure. He mentored incoming graduate researchers, offering guidance on academic challenges and research methodologies. His commitment to academic excellence was further exemplified through his leadership in chairing the PGR Management Conference, where he oversaw evaluating Ph.D. candidates' academic progress within the business school. This role underscored his capabilities in facilitating effective communication and fostering a collaborative research environment.
- External Memberships
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Hafiz Muhammad Ali, a seasoned digital marketing and entrepreneurship professional, engages in various roles beyond academia. He holds MCIM accreditation with the Chartered Institute of Marketing (CIM) and contributes as a mentor, guiding fellow CIM members in their marketing careers.
Furthermore, Hafiz is a member of the Digital Marketing Institute (DMI), which keeps him at the forefront of global digital marketing advancements and trends. This membership enhances his academic research, providing contemporary industry insights.
His affiliation with the American Marketing Association (AMA) extends his involvement in the broader marketing discourse. Notably, Hafiz is a part of the AMA 2024 First Generation Mentoring Program, reflecting his commitment to mentoring emerging marketing professionals, especially those who are first-generation college students.
Additionally, as a certified member of the Online Marketing Certified Professionals (OMCP) organization, Hafiz demonstrates a dedication to excellence and continuous learning in the field of digital marketing.
Prizes and Awards
Digital Passport Book - Selected as Top 15 Digital Marketing Books of All Times.
- Research
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Research Overview
Entrepreneurial Finance, Entrepreneurship, Crowdfunding, Entrepreneurial Education.
Current Research
Stakeholder Perceptions of Crowdfunding as a source of early-stage Entrepreneurial Funding; The Case of Pakistan.
