From Production to Marketing: Community and Culture in the Post-War Whisky Industry

From Production to Marketing: Community and Culture in the Post-War Whisky Industry
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Cultural Change in the Speyside 'whisky community(ies)' in the Post-War period - 1946 to the present day.

Following the world recession of the late 1970s, the Scotch whisky industry had to re-invent itself. In the last 35 years or so, the number of workers employed in the whisky industry on Speyside has been reduced by about two-thirds.  The distillery communities of men and their families, living in tied houses, no longer exist. Technological advances have radically changed the production process. However, Speyside continues to produce a high-value, high profile, socially desirable product that is sought around the world. I chose to explore some of these changes by looking at aspects of the traditional residence-based communities of production and of the new communities of practice and of interest that have developed in recent years.

Speaker
Richard Bennett
Hosted by
Elphinstone Institute
Venue
MacRobert Building
Contact

No Booking Required

Admission £3 includes refreshments

Students Free