Google Analytics Academy

Learn analytics with free online courses

Google Analytics Academy offers free, online courses on Analytics and other data analysis tools.

The beginners course teaches you the basic features of Google Analytics including how to create an account, implement tracking code, analyse basic reports, and set up goals and campaign tracking. The advanced course covers data collection, processing and configuration, and more complex analysis and marketing tools.

You can also use Analytics Academy to prepare for the Analytics Individual Qualification (IQ) exam—an industry recognised qualification.

Related resources | Google Digital Garage | SPSS | NVivo

Last updated on 24 August 2023