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Dr Yanghong Hu

Dr Yanghong Hu
Dr Yanghong Hu
Dr Yanghong Hu

Lecturer

Accepting PhDs

About
Email Address
yanghong.hu@abdn.ac.uk
Office Address
712 MacRobert Building
Old Aberdeen Campus
581 King Street
AB24 5UA

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School/Department
Business School

Biography

Dr Yanghong (Alice) Hu, born in China, serves as the Head of the Strategy, Marketing, and Entrepreneurship Group and as a lecturer in the Department of Management Studies at the University of Aberdeen Business School. She received her PhD in Management from Hong Kong Baptist University in Hong Kong, China.

Her research has a dual focus on international business strategy and consumer behaviour. She explores topics in business strategy such as digitalisation, firm innovation, and corporate diversification.

She also explores topics in consumer behaviour, such as regulatory focus, self-regulation, time as resources, branding, etc.

Memberships and Affiliations

Internal Memberships

10/2022 to Now: Head of Group for the Strategy, Marketing, and Entrepreneurship Group

04/2024 to Now: Program Leader of MSc International Business Management

01/2024 to 03/2024: PhD Co-coordinator for the Department of Business Management

05/2023 to 08/2024: Exams Officer for Undergraduate Management Studies and International Business Programmes

07/2021 to 07/2023: Program Leader of MSc Management and Finance (Online)

09/2019 to 08/2021: Go Abroad Tutor for the Department of Business Management

External Memberships

Dr. Yanghong Hu is a Fellow of the Higher Education Academy (FHEA) in the UK.

Research

Research Areas

Accepting PhDs

I am currently accepting PhDs in Business Management.

Please get in touch if you would like to discuss your research ideas further.

Email Me

Business Management

Supervising
Accepting PhDs
View Research Area

Funding and Grants

Erasmus Staff Mobility Funding

In 2023, Dr. Yanghong Hu was solely awarded the Erasmus Staff Mobility funding with an amount of EUR 4,559 under project 2020-1-UK01-KA103-078723.

Research Funding

Research on Meaning, Structure, and Multi-level Mechanisms of Algorithm Power. Funded by National Natural Science Foundation of China, 2023-2026. (Co-investigator, Funding Amount: 450,000RMB/56,000GBP)

Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025. (Co-investigator, Funding Amount: 480,000 RMB/60,000 GBP)

Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/25,000 GBP)

 

Teaching

Teaching Responsibilities

Postgraduate Courses (Ongoing)

BU5579 Internationalisation (Course Coordinator 2019/20 to now)

 

Postgraduate Courses (Previously taught)

BU5048 Business Strategy (Course Coordinator 2024/25)

QB5548 Internationalisation (Qatar Campus) (Course Coordinator 2023/24, 2024/25)

 

Undergraduate Courses (Previously taught)

JB4001 Research Methods for Business (China Campus, 2024 Autumn)

IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23)

MS4540 Business Management Dissertation (Course Coordinator 2019/20)

MS4536 Business Strategy

QB4505 Business Strategy (Qatar Campus)

QB2506 Introduction to International Business (Qatar Campus)

QB2505 Operations Management (Qatar Campus)

Publications

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  • Developed market or developing market?: A perspective of institutional theory on multinational enterprises’ diversification and sustainable development with environmental protection

    Li, J., Zhang, Y., Hu, Y., Tao, X., Jiang, W., Qi, L.
    Business Strategy and the Environment, vol. 27, no. 7, pp. 858-871
    Contributions to Journals: Articles

  • Symbiosis-orientation and the survival of small–large strategic alliances

    Li, J., Hu, Y., Zhang, L., Liang, L., Sun, W.
    Journal of Entrepreneurship and Innovation in Emerging Economies, vol. 4, no. 2, pp. 121-136
    Contributions to Journals: Articles

  • Product diversification and firm performance in China: A perspective of sub-national institutions

    Hu, Y., Li, J., Xu, L., Zhang, Y., Jiang, W., Liang, L.
    Academy of Management Proceedings, vol. 2018, no. 1
    Contributions to Journals: Abstracts

  • How does framing strategy affect evaluation of culturally mixed products? The self–other asymmetry effect

    Cui, N., Xu, L., Wang, T., Qualls, W., Hu, Y.
    Journal of Cross-Cultural Psychology, vol. 47, no. 10, pp. 1307-1320
    Contributions to Journals: Articles

  • Role stressors in the organizations: An integrated research framework and future directions

    Cui, N., Hu, Y., Xu, L.
    Soft Science (In Chinese 软科学), vol. 28, no. 9, pp. 82-86
    Contributions to Journals: Articles
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