Lecturer
- About
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- Email Address
- yanghong.hu@abdn.ac.uk
- Office Address
- School/Department
- Business School
Biography
Dr Yanghong (Alice) Hu, born in China, serves as the Head of the Strategy, Marketing, and Entrepreneurship Group and as a lecturer in the Department of Management Studies at the University of Aberdeen Business School. She received her PhD in Management from Hong Kong Baptist University in Hong Kong, China.
Her research has a dual focus on international business strategy and consumer behaviour. She explores topics in business strategy such as digitalisation, firm innovation, and corporate diversification.
She also explores topics in consumer behaviour, such as regulatory focus, self-regulation, time as resources, branding, etc.
Memberships and Affiliations
- Internal Memberships
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10/2022 to Now: Head of Group for the Strategy, Marketing, and Entrepreneurship Group
04/2024 to Now: Program Leader of MSc International Business Management
01/2024 to 03/2024: PhD Co-coordinator for the Department of Business Management
05/2023 to 08/2024: Exams Officer for Undergraduate Management Studies and International Business Programmes
07/2021 to 07/2023: Program Leader of MSc Management and Finance (Online)
09/2019 to 08/2021: Go Abroad Tutor for the Department of Business Management
- External Memberships
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Dr. Yanghong Hu is a Fellow of the Higher Education Academy (FHEA) in the UK.
- Research
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Research Areas
Accepting PhDs
I am currently accepting PhDs in Business Management.
Please get in touch if you would like to discuss your research ideas further.
Funding and Grants
Erasmus Staff Mobility Funding
In 2023, Dr. Yanghong Hu was solely awarded the Erasmus Staff Mobility funding with an amount of EUR 4,559 under project 2020-1-UK01-KA103-078723.
Research Funding
Research on Meaning, Structure, and Multi-level Mechanisms of Algorithm Power. Funded by National Natural Science Foundation of China, 2023-2026. (Co-investigator, Funding Amount: 450,000RMB/56,000GBP)
Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025. (Co-investigator, Funding Amount: 480,000 RMB/60,000 GBP)
Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/25,000 GBP)
- Teaching
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Teaching Responsibilities
Postgraduate Courses (Ongoing)
BU5579 Internationalisation (Course Coordinator 2019/20 to now)
Postgraduate Courses (Previously taught)
BU5048 Business Strategy (Course Coordinator 2024/25)
QB5548 Internationalisation (Qatar Campus) (Course Coordinator 2023/24, 2024/25)
Undergraduate Courses (Previously taught)
JB4001 Research Methods for Business (China Campus, 2024 Autumn)
IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23)
MS4540 Business Management Dissertation (Course Coordinator 2019/20)
MS4536 Business Strategy
QB4505 Business Strategy (Qatar Campus)
QB2506 Introduction to International Business (Qatar Campus)
QB2505 Operations Management (Qatar Campus)