This is a past event
Exploring the potential of locative technology as a business development opportunity
This workshop, led by speakers from Google, the University of Aberdeen and the University of Leeds, will explore the potential of locative technology (GPS-enabled smartphones, tablets and drones, etc.) as a business development opportunity, including a hands-on chance for you to use the technology.
Geo Location
The importance of geography, or specifically ‘location’, is back on the agenda as a business development opportunity for many businesses. Knowing where customers, assets or employees are located has always been important, but with the growth in ‘location aware’ mobile devices, that can monitor location in real time, new disruptive business opportunities are possible.
During this workshop we will be looking at the technology which drives these applications. How it works, what it can be used for and explore some of the companies that are leading the way in using Geographic Information to add value to their business models. We will also explore some of the barriers and ethical issues associated with its use. You will be given the chance to test the technology in a hands on session adding a GI Dimension to your business.
Tutors:
Ian Heywood is the MBA Programme Director in the Business School. He started out his academic career as a GI specialist and was a faculty member at Durham, Newcastle, Salford and Manchester Metropolitan University before moving into Business in 1998. He also worked as a consultant for a range of GI companies and held visiting professorships at the University of Salzburg, Austria and The Free University of Amsterdam, The Netherlands. He has recently returned to working in the GI area – looking at the disruptive influences of the technology on existing business models. Along with Steve Carver he is co-author of the internationality acclaimed text book ‘An Introduction to Geographical Information Systems’ – currently in its 4th edition – having sold over 60,000 copies world wide.
Steve Carver is a Geographer and Senior Lecturer at the University of Leeds. He has over 25 years' experience in the field of GIS and multi-criteria evaluation with special interests in wild land, rewilding, landscape evaluation and public participation. He has worked extensively on the development of wild land mapping and evaluation methodologies and has tested and applied these across a variety of locations and spatial scales including Scotland, England, Britain, Europe, and North America. Along with Ian Heywood he is a co-author of ‘An Introduction to Geographical Information Systems.
Ed Parsons is the Geospatial Technologist of Google, with responsibility for evangelising Google’s mission to organise the world’s information using geography. In this role he maintains links with Universities, Research and Standards Organisations which are involved in the development of Geospatial Technology. He is currently co-chair of the W3C/OGC Spatial Data on the Web Working Group. Ed is based in Google’s London office, and anywhere else he can plug in his laptop. Prror to joining Google Ed was the first Chief Technology Officer in the 200-year-old history of Ordnance Survey, and was instrumental in moving the focus of the organisation from mapping to Geographical Information.
- Speaker
- Ed Parsons, Ian Heywood and Steve Carver
- Hosted by
- Elevator UK
- Venue
- Elevator, The Hub, Exploration Drive, Aberdeen Energy Park, Bridge of Don, AB23 8GX