Mr Russell Williams
Mr Russell Williams

Mr Russell Williams

Senior Lecturer (Scholarship)



I joined the University in 2005. Prior to this I held lectureships at a number of UK and overseas Universities. My teaching interests stretch across a number of areas, but at various times I have led and contributed to modules in Marketing, Digital Marketing, Business Strategy, Leadership and Project Management. I have also held a number of management and directorship roles both with the Business School and for the University. These roles include Programme Directorships for our MBA and MBA (Energy Management), MSc Digital Marketing Leadership (online), and Director of Graduate Programmes (Business School). All of these roles have seen considerable development work both within the School, across the University and also with external stakeholders and partners. Most recently, I have just returned from serving as the University Dean for the Qatar Campus.

I have published widely across a range of journals including: Marketing Intelligence and Planning; Management Decision; Managerial Auditing Journal; Organization Development; Journal of Electronic Commerce Research; International Journal of Technology & Human Interaction; Review of International Business and Strategy etc. I have also had the privilege of supervising students to PhD completion in the areas of entrepreneurship, online trust and crowdfunding). My current research projects include Crowdfunding, Social Media and (somewhat tangentially, renewable energy).

Outside of the University of Aberdeen, I am delighted to be serving as a part of an Advisory Board for Brainability International (an Indian-based business established by two Aberdeen MBA graduates that focusses on developing young people with autism). I have been involved in two Internet start-ups and a micro-brewery. I have also served as a business mentor for start-ups and business identified with high growth potential.    

Memberships and Affiliations

Internal Memberships

Currently on Sabbatical

External Memberships

Senior Fellow, HEA (Advance HE)

Fellow, Chartered Management Institute

MEI Member, Energy Institute


Research Overview

I am currently on sabbatical having having worked on the establishment and development of the University's campus in Qatar for the last five years, the last two of which have been spent serving as Dean for the Qatar Campus in Qatar). On sabbatical I am establishing new projects. Two of these are in the area of Crowdfunding and Social Media Marketing. 

In terms of Crowdfunding I am looking at the development of Islamic Crowdfunding.

In terms of Social Media Marketing I am looking at Influencer perceptions of critical success factors for establishing relationships with followers and advertisers.


I am currently First supervisor for Hafiz Muhammad Ali. Hafiz is looking at demand and supply side stakeholder perceptions of the viability of crowdfunding as an early source of entrepreneurial funding.

Previous Supervisions include:

Carol Langston (completed-2018) Experiences and Identities in Entrepreneurial Education (1st Supervisor)

Mahhnoud Fawzy (completed-2018) Critical Success Factors in Crowdfunding Pitch Presentation (2nd Supervisor)

Abdullah Al-Nain (completed-2019) Influence of Sender-Receiver Similarity and Match in Online Reviews (1st Supervisor)

Wan Nur Faznie Nazarie (completed-2019) The Impact of Linguistic Style on Initial Trust and Funding Intention on Crowdfunding Donors (1st Supervisor)