
Senior Lecturer
- About
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- Email Address
- john.storm@abdn.ac.uk
- School/Department
- Business School
Biography
John has an enthusiasm towards unlocking peoples’ potential. An experienced entrepreneur with 10 years overseas practice, John maintains a primary occupation as Director of EMBA Programmes at the University of Aberdeen in Scotland. He is also Co-founder of Outlander Consulting, a training organisation that focuses on delivering character and leadership training in South-East Asia and an Associate Facilitator at Amplity Health, the UK’s largest provider of training solutions to global healthcare companies.
Between 2017-2020, John was a partner at Suzhou Nuowander, a China-based company that delivered communication and entrepreneurial training to students in partnership with local government and universities. Previous experiences include consulting for start-ups in Beijing between 2011-2015 and working as Sustainability Director in Hong Kong, during which time he supported the foundation of Fair Trade HK and growth of Mecilla Limited between 2010-2011.
John continues to proactively engage with business, regularly developing consulting and/or leadership development training programmes across 3 continents with well-known companies such as: ADM, AVIC, BMS, Bunge, Cargill, CRRC, Danieli, EATON, Essilor, Heller, IBM, Ispen, ITW, Johnson & Johnson, MAKA, Merck, Roche, Samsung, and Sodexo.
- Publications
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Quantitative Analysis for Management, Global Edition
Quantitative Analysis for Management, Global Edition. Render, B., Stair, R., Hanna, M., Hale, T. (eds.). Essex: Pearson Education.Chapters in Books, Reports and Conference Proceedings: Other ContributionsModels of Partnership to Make a Difference
Contributions to Conferences: Oral PresentationsCustomer Perceived Value within China's Digital Commerce Context: Home Appliance At Panasonic
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 30-55, 25 pagesChapters in Books, Reports and Conference Proceedings: ChaptersThe China Business Casebook
Ethics Press, UK. 256 pagesBooks and Reports: BooksHow Macro-Trends are Urging Change on Top Brands in the China Tyre Market
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 103-116, 13 pagesChapters in Books, Reports and Conference Proceedings: ChaptersStrategies for Attracting TikTok Customers: A Case Study of Online Calligraphy Courses
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 152-165, 13 pagesChapters in Books, Reports and Conference Proceedings: ChaptersUtilising A Design Thinking Approach to Improve Employee Retention
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 210-223, 13 pagesChapters in Books, Reports and Conference Proceedings: ChaptersEmpathize with Whom? Adopting a Design Thinking Mind-Set to Stimulate Sustainability Initiatives in Chinese SMEs
Sustainability, vol. 15, no. 1, 252Contributions to Journals: Special IssuesOnline Work-based Placements to Encourage Cultural Diversity and Sustainable Development: A Case Study of the Global Learning Collective
Chapters in Books, Reports and Conference Proceedings: Conference ProceedingsSustainability themed work-based projects: An opportunity with challenges
Contributions to Conferences: Papers