This is a past event
Event Details
Based on my PhD thesis, Platformed audiovisualities by female independent musicians, I present a study that analyzes the audiovisual processes on platforms by female independent musicians from Milan and Porto Alegre during the Covid-19 pandemic. The theoretical framework combines audiovisualities, technoculture, logics and dynamics of the independent music scenes, and gender and music issues, considering intersectionality aspects. The methodological approach is based on cartography inspired by Walter Benjamin, in-depth interviews as life reports, and digital methods for platforms research. We mapped musicians that are composers, singers and play instruments, who made interesting usage of the audiovisual on social media platforms for divulgating their new music releases, in face of the measures for containing the Covid-19 virus dissemination. We interviewed these musicians, as well as other women who make both music scenes happen. Also, we used digital methods for extracting data from the musicians’ Instagram profiles and sample their audiovisuals published during that period. For the analysis we created a categorization that combines codification for digital content analysis and the Benjaminian collections /constellations. As a result, it was possible to understand how, in a society in which there is still a deep gender inequality, and considering the music context, the DIY ethos of these music scenes was actualized by these artists’ audiovisual processes. They were able to build and foster a network with their audiences articulating growth and representativity, using the platform’s affordances and the possible resources during that time, as well as taking a position as composers, singers and instrumentalists.
Biography
Belisa Zoehler Giorgis is a postdoctoral researcher/research fellow on Creative Industries at the Department of Social and Political Sciences of the University of Milan (Italy). She holds a PhD in Communication Science, with a PhD visiting period at the University of Milan, a master’s degree in Cultural Processes and Manifestations, a postgraduate specialization course in Digital Culture and Social Networks, and bachelor’s degrees in Public Relations and Advertising. She researches communication and digital culture interfaced with music, focused on independent music scenes and their logics of production and divulgation. She was a guest lecturer on independent music scenes, gender and digitalization in the Sociology of Music module in the master’s degree in Music, Cultures, Media, Performance of the University of Milan and master’s degrees at the Conservatory of Milan, and on femvertising in the Sociology of Communication module in the bachelor’s degree in Communication Design of the European Institute of Design.
- Speaker
- Zoehler Giorgis Belisa
- Venue
- King's College, KCF22
- Contact
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Please contact Dr Christina Ballico (christina.ballico@abdn.ac.uk) should you wish to join us via Teams.