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Last modified: 22 May 2019 17:07

Course Overview

Entrepreneurship skills are highly important to current economy and they are required to reach higher levels of economic growth and innovation. It is also widely believed that increased levels of entrepreneurship can be reached through, especially, entrepreneurship education. Therefore, this course help students build fundamental blocks that essential to embarking on an entrepreneurial venture.

Course Details

Study Type Undergraduate Level 3
Session First Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Old Aberdeen Sustained Study No
  • Dr Ian Heywood
  • Dr Jing Cai

Qualification Prerequisites

  • Either Programme Level 3 or Programme Level 4

What courses & programmes must have been taken before this course?

  • Either Programme Level 3 or Programme Level 4
  • Any Undergraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?

Are there a limited number of places available?


Course Description

The purpose of this course is to introduce students to the fundamentals of starting and running their own businesses, including the financial requirements. The course will include elements of opportunity recognition, concept generation and selection, new product/service design, building the new business proposals, road testing business model and funding new venture. At the end of this course students should have the foundation needed to determine the viability and prospect of starting their own small business or growing a small business they may already be a part of.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

1st Attempt

  • Storyboard which presents a prototype of your new product or sevice.  This should be done as an info graphic illustrating the key elements. (15%)
  • video presentation (pitch) for investment (30%)
  • 2 hour examination (55%)


  • One 2-hour open book formal examination (100%)


Formative Assessment

There are no assessments for this course.



  • Formative assessments take place on a week-by-week basis as part of the workshop and
  • Tutorial activities. Feedback will be given on these activities during the appropriate session. Discussion Boards and Wikis in MyAberdeen are used to provide generic course feedback as well as group feedback.
  • Informal feedback is given on an ongoing basis. More formal feedback is given when students present their business models and business plans to their peers. Oral feedback is given after each tutorial activity. Formal feedback templates will be used for the video pitch and the business plan. These will be made available on my Aberdeen.


Course Learning Outcomes


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