Last modified: 25 Mar 2016 11:34
In every organisation there is a group of persons who are charged with getting new products on to the market. They must deal with the total task – strategy, organisation, concept generation, evaluation, technical development, marketing and so on. This course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and for the essential roles played by the various members of product development teams. This course introduces a set of product development methods that can be put into immediate practice on development projects.
|Session||First Sub Session||Credit Points||30 credits (15 ECTS credits)|
This is the total time spent in lectures, tutorials and other class teaching.