Skip to Content


Last modified: 25 Mar 2016 11:34

Course Overview

In every organisation there is a group of persons who are charged with getting new products on to the market. They must deal with the total task – strategy, organisation, concept generation, evaluation, technical development, marketing and so on. This course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and for the essential roles played by the various members of product development teams. This course introduces a set of product development methods that can be put into immediate practice on development projects.

Course Details

Study Type Undergraduate Level 3
Session First Sub Session Credit Points 30 credits (15 ECTS credits)
Campus None. Sustained Study No
  • Dr Jing Cai

Qualification Prerequisites


What courses & programmes must have been taken before this course?

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

The course will cover the process of new product & service development in firms. The content will broadly cover the following topics: the role of new forms of product & service innovations in firms and their contribution to the firm's competitive advantage; the activities involved in the management of new product / service development; and the approach to managing internal and external stakeholders involved in new product / service development.

Degree Programmes for which this Course is Prescribed

  • BSc Information Systems

Contact Teaching Time

64 hours

This is the total time spent in lectures, tutorials and other class teaching.

Teaching Breakdown


1st Attempt: 1 two-hour examination (40%); groupwork(20%) consisting of group project work and presentation; and an individual report (40%), (3,000 words).
Resit: 1 two-hour written examination (100%).

Formative Assessment

Students will be asked to conduct tasks during the seminar meetings and feedback will be provided on their performance. Case studies will be discussed in the lecture and students will be provided with feedback during the lectures.


Feedback will be given:
  • Verbally during each of the seminar sessions concerning the discussions of the topics covered during the seminars
  • Written generic feedback will also be posted on the blackboard concerning the discussions in the seminars
  • Verbal and written feedback will be given for the presentation on the projects required for the course work assessment
  • Students will receive individually written feedback for their course assessment
  • Generic verbal feedback on the course assessment will be given to the class

Compatibility Mode

We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.