Last modified: 31 Jul 2023 11:19
In an ever-changing world, it is difficult for new or established businesses to remain sustainable. This course is going to explore some invaluable tools and techniques to help you develop strategies to give your business a competitive advantage. You will all come from very different backgrounds and have widely varying experiences. Irrespective of your own background or your career, you need to understand how to manage in an organisation where a collection of people pursue a common goal strategically. While you might be familiar with some strategic perspectives, this course will pursue the concepts in more depth as we view strategy as an iterative process through time. All forms of strategic thinking and decision making are influenced by a combination of internal and external factors and take place in dynamic contexts. This is the idea of dynamic strategy: to constantly learn and reinvent in response to an everchanging environment. By exploring strategy and practice in this way, this course will enable you to effectively operate in a rapidly developing, and increasingly varied modern business world.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Session | First Sub Session | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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In an ever-changing world, it is difficult for new or established businesses to remain sustainable. This course is going to explore some invaluable tools and techniques to help you develop strategies to give your business a competitive advantage. You will all come from very different backgrounds and have widely varying experiences. Irrespective of your own background or your career, you need to understand how to manage in an organisation where a collection of people pursue a common goal strategically. While you might be familiar with some strategic perspectives, this course will pursue the concepts in more depth as we view strategy as an iterative process through time. All forms of strategic thinking and decision making are influenced by a combination of internal and external factors and take place in dynamic contexts. This is the idea of dynamic strategy: to constantly learn and reinvent in response to an everchanging environment. By exploring strategy and practice in this way, this course will enable you to effectively operate in a rapidly developing, and increasingly varied modern business world.
This course aims to:
| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | Word Count | 2000 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Apply | Effectively utilise a range of analytical techniques to identify possible strategic options. |
| Procedural | Apply | Conduct a comprehensive and relevant strategic analysis. |
| Procedural | Create | Formulate a viable organisational strategy through a critical strategic management process. |
| Assessment Type | Summative | Weighting | 30 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Reflective Essay. |
Word Count | 1000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Understand the complexity of the roles of culture and leadership in strategic management. |
| Procedural | Evaluate | Demonstrate a critical understanding of processes of organisational and strategic change. |
| Procedural | Evaluate | Demonstrate a critical understanding of different approaches to the dynamics of strategy. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | Word Count | 2000 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
|
|
||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Procedural | Apply | Conduct a comprehensive and relevant strategic analysis. |
| Conceptual | Apply | Effectively utilise a range of analytical techniques to identify possible strategic options. |
| Procedural | Create | Formulate a viable organisational strategy through a critical strategic management process. |
| Conceptual | Understand | Understand the complexity of the roles of culture and leadership in strategic management. |
| Procedural | Evaluate | Demonstrate a critical understanding of different approaches to the dynamics of strategy. |
| Procedural | Evaluate | Demonstrate a critical understanding of processes of organisational and strategic change. |
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