Last modified: 05 Nov 2025 16:16
The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | Yes |
| Co-ordinators |
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The course introduces you to the external global context in which businesses operate through four key themes:
The course will cover these topics in detail allowing you to gain in-depth knowledge of them. These four topics are central to international business and the knowledge you develop on them will be helpful across your subsequent studies of International Business. Besides, the course will help you focus on current elements of the business context, but it will also provide you with the theoretical underpinning that will allow you to assess the importance of different elements of the context across your years of study and in your subsequent professional life.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 75 | |
|---|---|---|---|---|
| Assessment Weeks | 33 | Feedback Weeks | 36 | |
| Feedback |
Word Count: 2000 |
Word Count | 2000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Identify the impact socio-cultural global challenges have on international business and its functions, identifying and explaining management techniques to face these challenges. |
| Conceptual | Apply | Apply relevant concepts, tools and models to understand the key challenges international businesses face. |
| Conceptual | Evaluate | Identify and integrate theories used in international business and evaluate the capacity of these theories to explain real-world evidence. |
| Assessment Type | Summative | Weighting | 25 | |
|---|---|---|---|---|
| Assessment Weeks | 30 | Feedback Weeks | 33 | |
| Feedback |
Word Count: 2000 |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Apply | Apply relevant concepts, tools and models to understand the key challenges international businesses face. |
| Conceptual | Understand | Identify and explain key trends within the global business environment using the appropriate empirical evidence. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Word Count: 2000 |
Word Count | 2000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
|
|
||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Identify and explain key trends within the global business environment using the appropriate empirical evidence. |
| Conceptual | Apply | Apply relevant concepts, tools and models to understand the key challenges international businesses face. |
| Conceptual | Evaluate | Identify and integrate theories used in international business and evaluate the capacity of these theories to explain real-world evidence. |
| Conceptual | Analyse | Identify the impact socio-cultural global challenges have on international business and its functions, identifying and explaining management techniques to face these challenges. |
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