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Last modified: 1 Day, 12 Hours, 19 Minutes ago
This course provides an introduction to the worlds of innovation, invention, creativity, commercialisation and entrepreneurship. The course is primarily about learning to think and act like an entrepreneur. Entrepreneurs see opportunities where others see obstacles, they come up with creative solutions and find ways to make things happen. In a future shaped by artificial intelligence – where creativity, adaptability, and problem-solving are more valuable than ever – this course will help you develop the skills and mindset to thrive in a fast-changing world.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This is the first in a series of courses that focus on aspects of “applied entrepreneurship” that will be invaluable whatever your future careers.
“Luck is when opportunity meets preparation”: this course aims to prepare you for when those opportunities land in your lap.
It doesn’t matter if you go on to work for a giant multinational company, for a medium-sized fast-moving research-intense tech company, for your own micro-start-up, in the public sector or in academic research – an entrepreneurial attitude is required if you are to succeed in your role. You must have the ability to recognise unmet needs and opportunities, to create or identify solutions to those problems and, crucially, to be the person willing and able to turn these into a reality.
At the end of the course you will be able to:
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 50 | |
|---|---|---|---|---|
| Assessment Weeks | 39 | Feedback Weeks | 39 | |
| Feedback |
Elevator Pitch. This is a 3 to 4 minute presentation on an idea generated by the student for a new “product” that will solve an unmet need. The pitch will need to cover these aspects: team, problem, solution, technical details, market. This may be submitted as a video for students who are uncomfortable presenting in-person. Students are also offered the opportunity to present without the audience. Students will receive some verbal feedback immediately after the presentation, and may also request written feedback via MyAberdeen. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Understand the fundamentals of setting up and running a business. |
| Conceptual | Understand | Understand how invention becomes innovation. |
| Procedural | Apply | Communicate a clear and persuasive vision that engages and influences others. |
| Procedural | Create | Create a solution to an unmet need. |
| Reflection | Apply | Reflect on personal and professional development and appreciate the importance of entrepreneurial thinking in securing future career success. |
| Assessment Type | Summative | Weighting | 50 | |
|---|---|---|---|---|
| Assessment Weeks | 32 | Feedback Weeks | 35 | |
| Feedback |
Word Count: 1200 The essay will focus on a broad aspect of business, enterprise entrepreneurship, or invention, using a specific subject chosen by the student. The student will be encouraged to select a topic that is personally meaningful to them. Feedback will be provided via MyAberdeen on how well the chosen topic has been covered, pointing out any aspects that have been omitted, and explains any misunderstandings. Guidance will also be given concerning the accessibility of the writing to the reader. |
Word Count | 1200 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Understand how invention becomes innovation. |
| Procedural | Apply | Communicate a clear and persuasive vision that engages and influences others. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | ||
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Procedural | Create | Create a solution to an unmet need. |
| Procedural | Apply | Communicate a clear and persuasive vision that engages and influences others. |
| Reflection | Apply | Reflect on personal and professional development and appreciate the importance of entrepreneurial thinking in securing future career success. |
| Conceptual | Understand | Understand the fundamentals of setting up and running a business. |
| Conceptual | Understand | Understand how invention becomes innovation. |
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