Last modified: 3 Days, 5 Hours, 59 Minutes ago
This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy; the complex issues associated with the implementation of strategy; the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy.
| Study Type | Undergraduate | Level | 4 |
|---|---|---|---|
| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 75 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
3,000-word report |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Describe the different types of business and corporate strategies, and apply these concepts to analyse the strategic options of organisations in different types of contexts |
| Conceptual | Apply | Recognise, understand and apply the different types of strategic analysis tools to make sense of an organisation’s environment and its resources |
| Conceptual | Create | Identify the role of organisational learning in shaping strategy development |
| Conceptual | Evaluate | Appreciate the complex issues associated with the implementation of these strategies in different types of organisations in different types of contexts |
| Assessment Type | Summative | Weighting | 25 | |
|---|---|---|---|---|
| Assessment Weeks | 32 | Feedback Weeks | 32 | |
| Feedback |
Duration: 45 mins This is an online MCQ And T/F that with the help from e-learning it is added to MyAberdeen. The test runs for an hour on a specific date/time to allow all students to answer the test. The class test is done online and the feedback is received immediately giving written details to students on where they can find the answers to the questions, they were asked in the text book. The class test will measure accuracy on the use of concepts in Strategic Management. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Demonstrate an understanding of what strategic management is and why it is important |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
3,000-word report |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Evaluate | Appreciate the complex issues associated with the implementation of these strategies in different types of organisations in different types of contexts |
| Conceptual | Apply | Recognise, understand and apply the different types of strategic analysis tools to make sense of an organisation’s environment and its resources |
| Conceptual | Understand | Demonstrate an understanding of what strategic management is and why it is important |
| Conceptual | Create | Identify the role of organisational learning in shaping strategy development |
| Conceptual | Analyse | Describe the different types of business and corporate strategies, and apply these concepts to analyse the strategic options of organisations in different types of contexts |
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