Last modified: 25 Oct 2023 14:46
The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Session | Second Sub Session | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | Yes |
| Co-ordinators |
|
||
The course introduces you to the external global context in which businesses operate through four key themes:
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 60 | |
|---|---|---|---|---|
| Assessment Weeks | 33 | Feedback Weeks | 36 | |
| Feedback | Word Count | 2000 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator | ||
| Assessment Type | Summative | Weighting | 40 | |
|---|---|---|---|---|
| Assessment Weeks | 30 | Feedback Weeks | 33 | |
| Feedback |
1,500 words. |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator | ||
There are no assessments for this course.
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | The pest and pestle models |
| Conceptual | Understand | How the business environment influences the marketing and operations functions |
| Conceptual | Understand | Technology and innovation |
| Procedural | Understand | Basic ideas of business strategy |
| Conceptual | Understand | HRM and leadership practices |
| Conceptual | Understand | The political and economic environment and globalization |
| Conceptual | Understand | Business ethics and corporate social responsibility |
| Conceptual | Understand | The cultural context of business |
We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.
