Last modified: 24 Jun 2020 14:31
This course provides students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market oriented organisation. Specifically introduces the basic concepts of buyer behaviour, market research, the marketing mix and the strategic context of marketing. The linkages between marketing and other key functional areas of management, notably operations and human resource management are highlighted by this course, encouraging the adoption of a systems perspective.
|Session||First Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
Information on contact teaching time is available from the course guide.
1x MCQ test (40%)
1x Briefing document (60%)
Alternative Resit Arrangements for students taking course in Academic Year 2020/21
Resit: 2x 1,000 word assignment (50% each)
There are no assessments for this course.
|Knowledge Level||Thinking Skill||Outcome|