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Last modified: 15 Oct 2021 16:00

Course Overview

This course introduces students to what is involved in undertaking research into business phenomena. It introduces philosophical issues in the theory of knowledge, ethical issues in research conduct, and considers quantitative and qualitative methods in turn, addressing issues in sampling and design, details of specific approaches, and considerations in data analysis. The course is taught through weekly lectures and an extended two hour tutorial every fortnight, with two pieces of coursework and a two hour written exam. The emphasis throughout is on understanding the conceptual underpinning of different methods, and their strengths and limitations in research.

Course Details

Study Type Undergraduate Level 3
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Aberdeen Sustained Study No
  • Dr King Omeihe

What courses & programmes must have been taken before this course?

  • Any Undergraduate Programme (Studied)
  • One of Programme Level 3 or Programme Level 4 or Programme Level 5

What other courses must be taken with this course?


What courses cannot be taken with this course?

Are there a limited number of places available?


Course Description

The course will introduce and develop the following aspects:

  • Philosophical frameworks underpinning research approaches
  • Research strategies for the design and conduct of research projects
  • Ethical constraints and considerations in social science research
  • Alternative sampling strategies and their benefits and limitations
  • Quantitative methods, such as structured questionnaires and content analysis
  • Qualitative methods, such as participant observations and ethnography
  • Consideration of mixed methods and pragmatic concerns with research

In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Seminar during University week27
  • 1 Workshop during University weeks 29, 31, 33, 35

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments


Research Proposal (40%);
Alternative assingment (60%)- two short essays of approximately 1000 words each

Resit (for students who took the course in Academic Year 2020/21):   

Resit of any failed element

Resit (for students who took the course in Academic Year 2019/20 or for C8 students):   
Alternative assingment (100%)- two short essays of approximately 1000 words each (week 49)

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.

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