Last modified: 25 Sep 2019 09:58
The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.
|Session||Second Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
The course introduces you to the external global context in which businesses operate through four key themes:
Information on contact teaching time is available from the course guide.
|Assessment Weeks||27||Feedback Weeks||29|
The online assessment MCQ consists of a short choice test early in the half-session.
|Assessment Weeks||30||Feedback Weeks||33|
|Assessment Weeks||33||Feedback Weeks||36|
There are no assessments for this course.
|Knowledge Level||Thinking Skill||Outcome|
|Conceptual||Understand||The political and economic environment and globalization|
|Conceptual||Understand||The pest and pestle models|
|Conceptual||Understand||Technology and innovation|
|Conceptual||Understand||The cultural context of business|
|Conceptual||Understand||Business ethics and corporate social responsibility|
|Procedural||Understand||Basic ideas of business strategy|
|Conceptual||Understand||How the business environment influences the marketing and operations functions|