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MS4536: BUSINESS STRATEGY (2018-2019)

Last modified: 22 May 2019 17:07


Course Overview

This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy;  the complex issues associated with the implementation of strategy;  the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy. 

Course Details

Study Type Undergraduate Level 4
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Mr Marcus Thompson

Qualification Prerequisites

  • Programme Level 4

What courses & programmes must have been taken before this course?

  • Business Management (MS) (Studied)
  • Any Undergraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Lecture during University weeks 25 - 35
  • 1 Tutorial during University weeks 26 - 35

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for courses may be subject to change. All updates for first-half session courses will be actioned no later than 1700 (GMT) on 18 September 2020. All updates for second half-session courses will be actioned in advance of second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1st Attempt: 1 two-hour examination (60%); one individual report (30%, 2500 words); one group presentation (10%)

Resit: 100% resit exam, normally during resit diet.

Formative Assessment

This will take place through seminar discussions, verbal feedback on group presentation and written feedback on the report.

Feedback

Feedback is given on the report. On a less formal basis, through verbal feedback during seminar discussions and group presentations. The report is submitted through MyAberdeen/Turnitin and is available to the external examiner.

Course Learning Outcomes

None.

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