Last modified: 22 May 2019 17:07
This course provides students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market oriented organisation. Specifically introduces the basic concepts of buyer behaviour, market research, the marketing mix and the strategic context of marketing. The linkages between marketing and other key functional areas of management, notably operations and human resource management are highlighted by this course, encouraging the adoption of a systems perspective.
|Session||First Sub Session||Credit Points||30 credits (15 ECTS credits)|
Information on contact teaching time is available from the course guide.
1st Attempt: 1 two-hour written examination (80%); in-course assessment (20%) consisting of a (10%) group presentation; and a (10%) group report (1,000 words).
Resit: 1 two-hour written examination (100%).
This will take place through tutorial discussions and through the in-course assessment.
On a less formal basis, via verbal feedback during tutorial discussions, and after tutorial presentations.