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QB3504: UNDERSTANDING THE CONSUMER (2019-2020)

Last modified: 25 Sep 2019 09:58


Course Overview

This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. Students will explore: the consumer as an individual (understanding motivations, psychographics, demographics and cognitive processes) and social and group aspects of consumer behaviour (the role of friends, family and reference groups). The course uses interactive lecture sessions and tutorial activities to encourage students to reflect both on theory and their own experiences as consumers. The course will be very useful for those interested in marketing and market research careers. 

Course Details

Study Type Undergraduate Level 3
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus Offshore Sustained Study No
Co-ordinators
  • Mr Russell Williams

What courses & programmes must have been taken before this course?

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

At the end of the course students will have an understanding of: - The consumer as an individual: Understanding motivations, psychographics, demographics and cognitive processes. - Social and group aspects of consumer behaviour: The role of friends, family and reference groups.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Exam

Assessment Type Summative Weighting 60
Assessment Weeks Feedback Weeks

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Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Essay

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Written formal feedback will be given on the assignment.

Informal, verbal feedback will be given during tutorial/class discussions and in-class PRS quiz.

Assignments are submitted through MyAberdeen/Turnitin and are available to the external examiner.

Word Count 2000
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Oral Presentation: Group

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

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Feedback

Informal, verbal feedback will be given during tutorials/class discussions and in-class PRS quiz.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Exam

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

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