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MS4536: BUSINESS STRATEGY (2019-2020)

Last modified: 25 Sep 2019 09:58


Course Overview

This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy;  the complex issues associated with the implementation of strategy;  the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy. 

Course Details

Study Type Undergraduate Level 4
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Professor Juan Ignacio Canales Manns

What courses & programmes must have been taken before this course?

  • Either Programme Level 4 or Programme Level 5
  • Any Undergraduate Programme (Studied)
  • Business Management (MS) (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.


In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Lecture during University weeks 25 - 35
  • 1 Tutorial during University weeks 26 - 35

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

Exam

Assessment Type Summative Weighting 60
Assessment Weeks Feedback Weeks

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Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Oral Presentation: Group

Assessment Type Summative Weighting 10
Assessment Weeks Feedback Weeks

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Feedback

On a less formal basis, through verbal feedback during seminar discussions and group presentations.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Report: Individual

Assessment Type Summative Weighting 30
Assessment Weeks Feedback Weeks

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Feedback

Feedback is given on the report. On a less formal basis, through verbal feedback during seminar discussions and group presentations. The report is submitted through MyAberdeen/Turnitin and is available to the external examiner.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

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